How to connect Google AI and Bigin by Zoho CRM
Create a New Scenario to Connect Google AI and Bigin by Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google AI, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google AI or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Google AI or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Google AI Node
Select the Google AI node from the app selection panel on the right.

Google AI
Configure the Google AI
Click on the Google AI node to configure it. You can modify the Google AI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Google AI node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.

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Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Google AI and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google AI and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Google AI, Bigin by Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google AI and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Google AI and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google AI and Bigin by Zoho CRM
Bigin by Zoho CRM + Gmail + Google AI: When a new contact is created in Bigin by Zoho CRM, use Google AI to summarize recent email interactions with that contact. Then, send the summary to the sales representative via Gmail.
Bigin by Zoho CRM + Google AI + Google Sheets: When a new contact is created in Bigin by Zoho CRM, analyze the contact's information with Google AI to determine sentiment. Record the contact details and sentiment score in a Google Sheet for reporting.
Google AI and Bigin by Zoho CRM integration alternatives
About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Google AI and Bigin by Zoho CRM
How can I connect my Google AI account to Bigin by Zoho CRM using Latenode?
To connect your Google AI account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google AI and click on "Connect".
- Authenticate your Google AI and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich Bigin leads using Google AI analysis?
Yes, you can! Latenode enables automated data enrichment, using Google AI to analyze and update Bigin leads, saving time and improving lead qualification.
What types of tasks can I perform by integrating Google AI with Bigin by Zoho CRM?
Integrating Google AI with Bigin by Zoho CRM allows you to perform various tasks, including:
- Automatically summarizing customer interactions and logging them in Bigin.
- Using AI to analyze customer sentiment and tag leads in Bigin accordingly.
- Generating personalized email content for Bigin contacts using Google AI.
- Predicting lead conversion probability and updating lead scores in Bigin.
- Creating new Bigin contacts from data extracted by Google AI from documents.
How easily can I use custom Google AI models within Latenode?
Latenode's flexible platform allows seamless integration of custom Google AI models, enhancing your Bigin workflows with tailored AI.
Are there any limitations to the Google AI and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google AI and Bigin by Zoho CRM APIs.
- The complexity of some AI models may require JavaScript for custom logic.
- Initial setup requires a basic understanding of API authentication.