How to connect Google Analytics and Businessmap
Create a New Scenario to Connect Google Analytics and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Businessmap will be your first step. To do this, click "Choose an app," find Google Analytics or Businessmap, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Businessmap Node
Next, click the plus (+) icon on the Google Analytics node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.

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Businessmap

Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the Google Analytics and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Analytics, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Businessmap integration works as expected. Depending on your setup, data should flow between Google Analytics and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Businessmap
Google Analytics + Businessmap + Slack: When a Google Analytics report indicates a significant change in website traffic, a new card is created in Businessmap to track the issue. A Slack message is then sent to the relevant team channel to notify them of the change and the newly created Businessmap card.
Businessmap + Google Analytics + Google Sheets: A Businessmap card event triggers the automation to run a Google Analytics report and then log key metrics alongside the updated card details in a Google Sheet row. This facilitates tracking project status and web traffic performance in a single location.
Google Analytics and Businessmap integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ Google Analytics and Businessmap
How can I connect my Google Analytics account to Businessmap using Latenode?
To connect your Google Analytics account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Businessmap cards from Google Analytics conversion events?
Yes, you can! Latenode allows triggering Businessmap card creation based on Google Analytics conversions. Automate lead qualification & task assignment using flexible logic and AI-powered data analysis.
What types of tasks can I perform by integrating Google Analytics with Businessmap?
Integrating Google Analytics with Businessmap allows you to perform various tasks, including:
- Automatically creating Businessmap cards for high-value website conversions.
- Updating Businessmap card details based on Google Analytics user behavior.
- Sending reports of key Google Analytics metrics to Businessmap dashboards.
- Tracking marketing campaign performance directly within Businessmap.
- Alerting teams in Businessmap about significant changes in website traffic.
Can I filter Google Analytics data before it reaches Businessmap in Latenode?
Yes! Latenode's data transformation capabilities allow filtering Google Analytics data before sending it to Businessmap, ensuring relevant information flows between apps.
Are there any limitations to the Google Analytics and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom scripting.
- Complex data transformations may require JavaScript knowledge.
- Real-time data transfer depends on Google Analytics API limitations.