How to connect Google Analytics and Cloze
Create a New Scenario to Connect Google Analytics and Cloze
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Cloze will be your first step. To do this, click "Choose an app," find Google Analytics or Cloze, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cloze Node
Next, click the plus (+) icon on the Google Analytics node, select Cloze from the list of available apps, and choose the action you need from the list of nodes within Cloze.

Google Analytics
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Cloze
Authenticate Cloze
Now, click the Cloze node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cloze settings. Authentication allows you to use Cloze through Latenode.
Configure the Google Analytics and Cloze Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Cloze Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Cloze
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Cloze, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Cloze integration works as expected. Depending on your setup, data should flow between Google Analytics and Cloze (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Cloze
Google Analytics + Cloze + Google Sheets: Track marketing campaign performance by running a report in Google Analytics, log successful lead conversions as people in Cloze, and summarize key metrics by adding rows to a Google Sheet.
Cloze + Google Analytics + Slack: When a contact is created or updated in Cloze, check if they visited a specific page tracked in Google Analytics by running a report. If they did, notify the sales team in Slack with a message containing the contact's information.
Google Analytics and Cloze integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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See how Latenode works
FAQ Google Analytics and Cloze
How can I connect my Google Analytics account to Cloze using Latenode?
To connect your Google Analytics account to Cloze on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Cloze accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track campaign performance from Cloze leads?
Yes, you can! Latenode enables automated data transfer, enriching Cloze leads with Google Analytics campaign data for enhanced sales insights. Scale insights via our built-in JavaScript and AI blocks.
What types of tasks can I perform by integrating Google Analytics with Cloze?
Integrating Google Analytics with Cloze allows you to perform various tasks, including:
- Automatically create Cloze contacts from qualified Google Analytics leads.
- Update Cloze contact information with Google Analytics engagement metrics.
- Trigger personalized follow-ups in Cloze based on Google Analytics behavior.
- Analyze sales pipeline conversions using Google Analytics campaign data.
- Generate reports combining web analytics and customer relationship data.
Can I filter Google Analytics data before it reaches Cloze using Latenode?
Yes! Latenode lets you use no-code filters, JavaScript, or even AI to process your Google Analytics data before sending it to Cloze, ensuring data quality and relevance.
Are there any limitations to the Google Analytics and Cloze integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup may not be automatically synced.
- Complex custom dimensions in Google Analytics might require JavaScript for full compatibility.
- API rate limits from Google Analytics and Cloze may affect very high-volume workflows.