Google Analytics and Contacts+ Integration

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Enrich Contacts+ profiles with Google Analytics data to segment audiences based on website behavior. Latenode's visual editor simplifies connecting these apps, while affordable execution pricing makes scaling contact enrichment workflows easy.

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Google Analytics

Contacts+

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Contacts+

Create a New Scenario to Connect Google Analytics and Contacts+

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Contacts+ will be your first step. To do this, click "Choose an app," find Google Analytics or Contacts+, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Add the Contacts+ Node

Next, click the plus (+) icon on the Google Analytics node, select Contacts+ from the list of available apps, and choose the action you need from the list of nodes within Contacts+.

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Google Analytics

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Contacts+

Authenticate Contacts+

Now, click the Contacts+ node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Contacts+ settings. Authentication allows you to use Contacts+ through Latenode.

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Google Analytics

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Contacts+

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Connect Contacts+

Sign In

Run node once

Configure the Google Analytics and Contacts+ Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Contacts+ Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Analytics and Contacts+ Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Google Analytics, Contacts+, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Contacts+ integration works as expected. Depending on your setup, data should flow between Google Analytics and Contacts+ (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Contacts+

Contacts+ + Google Analytics + Slack: When a contact is updated in Contacts+, run a report in Google Analytics to check their engagement. If engagement metrics meet predefined goals, send a notification to the marketing team via Slack.

Contacts+ + Google Analytics + Google Sheets: When a new contact is created in Contacts+, fetch their website activity data from Google Analytics using a report. Record the contact details from Contacts+ and the website activity data from Google Analytics into a new row in a Google Sheet.

Google Analytics and Contacts+ integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Contacts+

Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.

See how Latenode works

FAQ Google Analytics and Contacts+

How can I connect my Google Analytics account to Contacts+ using Latenode?

To connect your Google Analytics account to Contacts+ on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Contacts+ accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized outreach based on website behavior?

Yes, easily! Latenode's visual editor lets you trigger tailored messages in Contacts+ based on Google Analytics data. This boosts engagement through relevant communication.

What types of tasks can I perform by integrating Google Analytics with Contacts+?

Integrating Google Analytics with Contacts+ allows you to perform various tasks, including:

  • Add new Contacts+ contacts from high-converting Google Analytics segments.
  • Update contact information in Contacts+ based on Google Analytics events.
  • Send targeted emails via Contacts+ to users visiting specific website pages.
  • Enrich Contacts+ profiles with Google Analytics demographic data.
  • Create custom reports combining Google Analytics and Contacts+ data.

How can I scale my Google Analytics automations within Latenode?

Latenode's architecture allows you to scale automations effortlessly. Handle increasing data volumes and complex workflows with efficient resource allocation.

Are there any limitations to the Google Analytics and Contacts+ integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from Google Analytics to Contacts+ may require custom solutions.
  • Real-time updates depend on the Google Analytics API rate limits.
  • Complex data transformations may require JavaScript knowledge.

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