How to connect Google Analytics and Facebook Pages
Create a New Scenario to Connect Google Analytics and Facebook Pages
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Facebook Pages will be your first step. To do this, click "Choose an app," find Google Analytics or Facebook Pages, and select the appropriate trigger to start the scenario.

Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.

Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Pages Node
Next, click the plus (+) icon on the Google Analytics node, select Facebook Pages from the list of available apps, and choose the action you need from the list of nodes within Facebook Pages.

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Facebook Pages
Authenticate Facebook Pages
Now, click the Facebook Pages node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Pages settings. Authentication allows you to use Facebook Pages through Latenode.
Configure the Google Analytics and Facebook Pages Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Facebook Pages Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Pages
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Facebook Pages, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Facebook Pages integration works as expected. Depending on your setup, data should flow between Google Analytics and Facebook Pages (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Analytics and Facebook Pages
Google Analytics + Facebook Pages + Google Sheets: This flow runs a Google Analytics report on popular pages. The report data, including metrics, is then added as a new row in a Google Sheet for tracking and analysis of Facebook page performance.
Facebook Pages + Google Analytics + Slack: When a new post is added to a Facebook Page, this automation retrieves traffic data from Google Analytics for that post. If the traffic exceeds a specified threshold, a notification is sent to a designated Slack channel.
Google Analytics and Facebook Pages integration alternatives
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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See how Latenode works
FAQ Google Analytics and Facebook Pages
How can I connect my Google Analytics account to Facebook Pages using Latenode?
To connect your Google Analytics account to Facebook Pages on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Analytics and click on "Connect".
- Authenticate your Google Analytics and Facebook Pages accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate report generation using Google Analytics data on Facebook Pages?
Yes, you can! Latenode allows automated report generation, delivering insights to Facebook Pages. Save time, improve engagement, and optimize your content strategy using automated data.
What types of tasks can I perform by integrating Google Analytics with Facebook Pages?
Integrating Google Analytics with Facebook Pages allows you to perform various tasks, including:
- Posting key Google Analytics metrics directly to a Facebook Page.
- Triggering Facebook Page posts based on Google Analytics events.
- Creating custom reports combining data from both platforms.
- Analyzing Facebook Page engagement based on website traffic data.
- Automatically sharing website conversion data on Facebook Pages.
Can I use JavaScript to transform data between Google Analytics and Facebook Pages?
Yes! Latenode lets you use JavaScript to fully customize data transformations. Build advanced data flows that scale with your needs.
Are there any limitations to the Google Analytics and Facebook Pages integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom solutions.
- Advanced reporting may require custom JavaScript code.
- Real-time data updates are subject to API rate limits.