Google Analytics and Magento 2(OpenSource) Integration

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Connect Google Analytics to Magento 2(OpenSource) to track user behavior and sales data. Latenode's visual editor and affordable execution pricing make custom ecommerce reporting easier, scaling insights affordably with JavaScript when needed.

Google Analytics + Magento 2(OpenSource) integration

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Magento 2(OpenSource)

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Analytics and Magento 2(OpenSource)

Create a New Scenario to Connect Google Analytics and Magento 2(OpenSource)

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Magento 2(OpenSource) will be your first step. To do this, click "Choose an app," find Google Analytics or Magento 2(OpenSource), and select the appropriate trigger to start the scenario.

Add the Google Analytics Node

Select the Google Analytics node from the app selection panel on the right.

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Google Analytics

Configure the Google Analytics

Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Magento 2(OpenSource) Node

Next, click the plus (+) icon on the Google Analytics node, select Magento 2(OpenSource) from the list of available apps, and choose the action you need from the list of nodes within Magento 2(OpenSource).

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Magento 2(OpenSource)

Authenticate Magento 2(OpenSource)

Now, click the Magento 2(OpenSource) node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento 2(OpenSource) settings. Authentication allows you to use Magento 2(OpenSource) through Latenode.

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Connect Magento 2(OpenSource)

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Run node once

Configure the Google Analytics and Magento 2(OpenSource) Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Google Analytics and Magento 2(OpenSource) Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Analytics, Magento 2(OpenSource), and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Magento 2(OpenSource) integration works as expected. Depending on your setup, data should flow between Google Analytics and Magento 2(OpenSource) (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Analytics and Magento 2(OpenSource)

Google Analytics + Slack: When Google Analytics detects a significant drop in website traffic based on a 'Run Report' action, a message is sent to a designated Slack channel alerting the sales team to investigate potential issues.

Magento 2(OpenSource) + Google Analytics + Google Sheets: When a new order is placed in Magento, Google Analytics tracks product performance with the 'Send Event' action and the best-selling product information is logged to a Google Sheet for inventory planning using the 'Add Single Row' action.

Google Analytics and Magento 2(OpenSource) integration alternatives

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

About Magento 2(OpenSource)

Automate Magento 2(OpenSource) order processing, inventory updates, or customer communication within Latenode. Sync product data, trigger email campaigns, or update databases. Solve complex e-commerce automation needs with visual flows, JavaScript, and direct API calls, avoiding manual tasks. Latenode brings scalability and customization beyond Magento's defaults.

See how Latenode works

FAQ Google Analytics and Magento 2(OpenSource)

How can I connect my Google Analytics account to Magento 2(OpenSource) using Latenode?

To connect your Google Analytics account to Magento 2(OpenSource) on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Analytics and click on "Connect".
  • Authenticate your Google Analytics and Magento 2(OpenSource) accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track cart abandonment using Magento 2(OpenSource) data in Google Analytics?

Yes, you can! Latenode allows seamless data transfer, providing real-time cart abandonment insights in Google Analytics, improving retargeting and boosting sales.

What types of tasks can I perform by integrating Google Analytics with Magento 2(OpenSource)?

Integrating Google Analytics with Magento 2(OpenSource) allows you to perform various tasks, including:

  • Track website traffic and attribute it to specific marketing campaigns.
  • Analyze user behavior and identify popular products or categories.
  • Automatically update Google Analytics with new order information.
  • Create custom reports on sales performance and customer demographics.
  • Send personalized offers based on browsing history via AI-powered flows.

How can Latenode improve my Google Analytics data analysis?

Latenode enriches Google Analytics data with Magento 2(OpenSource) order details, enabling advanced segmentation and deeper insights into customer behavior.

Are there any limitations to the Google Analytics and Magento 2(OpenSource) integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration may require custom scripting.
  • Complex custom dimensions need careful configuration.
  • Data sampling may occur in Google Analytics for very large datasets.

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