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Connect Google Analytics to Magento 2(OpenSource) to track user behavior and sales data. Latenode's visual editor and affordable execution pricing make custom ecommerce reporting easier, scaling insights affordably with JavaScript when needed.
Connect Google Analytics and Magento 2(OpenSource) in minutes with Latenode.
Create Google Analytics to Magento 2(OpenSource) workflow
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Create a New Scenario to Connect Google Analytics and Magento 2(OpenSource)
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Analytics, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Analytics or Magento 2(OpenSource) will be your first step. To do this, click "Choose an app," find Google Analytics or Magento 2(OpenSource), and select the appropriate trigger to start the scenario.
Add the Google Analytics Node
Select the Google Analytics node from the app selection panel on the right.
Google Analytics
Configure the Google Analytics
Click on the Google Analytics node to configure it. You can modify the Google Analytics URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Magento 2(OpenSource) Node
Next, click the plus (+) icon on the Google Analytics node, select Magento 2(OpenSource) from the list of available apps, and choose the action you need from the list of nodes within Magento 2(OpenSource).
Google Analytics
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Magento 2(OpenSource)
Authenticate Magento 2(OpenSource)
Now, click the Magento 2(OpenSource) node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento 2(OpenSource) settings. Authentication allows you to use Magento 2(OpenSource) through Latenode.
Configure the Google Analytics and Magento 2(OpenSource) Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Analytics and Magento 2(OpenSource) Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Magento 2(OpenSource)
Trigger on Webhook
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Google Analytics
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Analytics, Magento 2(OpenSource), and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Analytics and Magento 2(OpenSource) integration works as expected. Depending on your setup, data should flow between Google Analytics and Magento 2(OpenSource) (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Analytics + Slack: When Google Analytics detects a significant drop in website traffic based on a 'Run Report' action, a message is sent to a designated Slack channel alerting the sales team to investigate potential issues.
Magento 2(OpenSource) + Google Analytics + Google Sheets: When a new order is placed in Magento, Google Analytics tracks product performance with the 'Send Event' action and the best-selling product information is logged to a Google Sheet for inventory planning using the 'Add Single Row' action.
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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About Magento 2(OpenSource)
Automate Magento 2(OpenSource) order processing, inventory updates, or customer communication within Latenode. Sync product data, trigger email campaigns, or update databases. Solve complex e-commerce automation needs with visual flows, JavaScript, and direct API calls, avoiding manual tasks. Latenode brings scalability and customization beyond Magento's defaults.
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How can I connect my Google Analytics account to Magento 2(OpenSource) using Latenode?
To connect your Google Analytics account to Magento 2(OpenSource) on Latenode, follow these steps:
Can I track cart abandonment using Magento 2(OpenSource) data in Google Analytics?
Yes, you can! Latenode allows seamless data transfer, providing real-time cart abandonment insights in Google Analytics, improving retargeting and boosting sales.
What types of tasks can I perform by integrating Google Analytics with Magento 2(OpenSource)?
Integrating Google Analytics with Magento 2(OpenSource) allows you to perform various tasks, including:
How can Latenode improve my Google Analytics data analysis?
Latenode enriches Google Analytics data with Magento 2(OpenSource) order details, enabling advanced segmentation and deeper insights into customer behavior.
Are there any limitations to the Google Analytics and Magento 2(OpenSource) integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: