How to connect Google Business Profile and Google Analytics
Create a New Scenario to Connect Google Business Profile and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google Analytics will be your first step. To do this, click "Choose an app," find Google Business Profile or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Google Business Profile node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


Google Business Profile
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Google Analytics

Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Google Business Profile and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Business Profile, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Google Analytics integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Google Analytics
Google Business Profile + Google Analytics + Google Ads: When a new or updated review is received in Google Business Profile, this triggers a report in Google Analytics to check website visits. Based on the website visit data, the Google Ads campaign budget is adjusted.
Google Business Profile + Google Analytics + Slack: When website traffic from Google Business Profile exceeds a defined threshold (determined using Google Analytics run report), send a notification to a specific Slack channel.
Google Business Profile and Google Analytics integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Google Business Profile and Google Analytics
How can I connect my Google Business Profile account to Google Analytics using Latenode?
To connect your Google Business Profile account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track offline conversions from Google Business Profile via Analytics?
Yes, you can! Latenode’s flexible data mapping and custom JavaScript steps let you send offline conversion data to Google Analytics, providing a holistic view of your marketing performance. Get deeper insights, effortlessly.
What types of tasks can I perform by integrating Google Business Profile with Google Analytics?
Integrating Google Business Profile with Google Analytics allows you to perform various tasks, including:
- Automating report generation on GBP interactions and website traffic.
- Tracking correlation between GBP posts and Analytics goal completions.
- Sending positive GBP review notifications to Slack or email.
- Updating ad campaigns based on GBP local search performance data.
- Creating custom dashboards combining GBP and Analytics metrics.
Can I use JavaScript code to transform data between these apps?
Yes! Latenode offers fully integrated JavaScript blocks, enabling advanced data manipulation that goes beyond simple field mapping. Tailor data flows to your exact needs.
Are there any limitations to the Google Business Profile and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Business Profile may not be fully accessible.
- Real-time data updates are subject to Google's API rate limits.
- Complex custom metrics might require advanced JavaScript knowledge.