How to connect Google Business Profile and Mailgun
Create a New Scenario to Connect Google Business Profile and Mailgun
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Mailgun will be your first step. To do this, click "Choose an app," find Google Business Profile or Mailgun, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailgun Node
Next, click the plus (+) icon on the Google Business Profile node, select Mailgun from the list of available apps, and choose the action you need from the list of nodes within Mailgun.


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Mailgun


Authenticate Mailgun
Now, click the Mailgun node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailgun settings. Authentication allows you to use Mailgun through Latenode.
Configure the Google Business Profile and Mailgun Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Mailgun Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailgun
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Mailgun, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Mailgun integration works as expected. Depending on your setup, data should flow between Google Business Profile and Mailgun (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Mailgun
Google Business Profile + Google Sheets + Mailgun: This workflow monitors new reviews on Google Business Profile. When a new review is received, its details are added to a Google Sheet. If the review rating is below a certain threshold (e.g., 3 stars), an email alert is sent via Mailgun.
Mailgun + Google Business Profile + Slack: This workflow tracks replies to review request emails sent via Mailgun. When a new delivery is registered, the flow retrieves associated email data, checking if the email corresponds to a review request. If yes, it sends a message to a designated Slack channel.
Google Business Profile and Mailgun integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Mailgun
Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.
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See how Latenode works
FAQ Google Business Profile and Mailgun
How can I connect my Google Business Profile account to Mailgun using Latenode?
To connect your Google Business Profile account to Mailgun on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Mailgun accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send review requests automatically?
Yes, you can! With Latenode, automate sending personalized Mailgun review requests based on new Google Business Profile interactions. Boost your online reputation effortlessly.
What types of tasks can I perform by integrating Google Business Profile with Mailgun?
Integrating Google Business Profile with Mailgun allows you to perform various tasks, including:
- Send thank you emails to customers after they leave a Google review.
- Alert team members of negative reviews via Mailgun email notifications.
- Automatically add positive reviewers to a customer loyalty email list.
- Create monthly reports of new reviews delivered via Mailgun.
- Trigger targeted Mailgun email campaigns based on review keywords.
Can I filter Google Business Profile reviews based on star rating?
Yes, Latenode allows you to filter Google Business Profile reviews by star rating and trigger specific Mailgun email actions accordingly. Enhance efficiency!
Are there any limitations to the Google Business Profile and Mailgun integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Mailgun may affect workflow execution.
- Historical data from Google Business Profile prior to integration may not be accessible.
- Advanced Mailgun features like dedicated IPs require proper Mailgun plan configuration.