How to connect Google Dialogflow ES and Google Analytics
Create a New Scenario to Connect Google Dialogflow ES and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Dialogflow ES, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Dialogflow ES or Google Analytics will be your first step. To do this, click "Choose an app," find Google Dialogflow ES or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Google Dialogflow ES Node
Select the Google Dialogflow ES node from the app selection panel on the right.

Google Dialogflow ES
Configure the Google Dialogflow ES
Click on the Google Dialogflow ES node to configure it. You can modify the Google Dialogflow ES URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Google Dialogflow ES node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Google Dialogflow ES and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Dialogflow ES and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Google Dialogflow ES
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Webhook response
Save and Activate the Scenario
After configuring Google Dialogflow ES, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Dialogflow ES and Google Analytics integration works as expected. Depending on your setup, data should flow between Google Dialogflow ES and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Dialogflow ES and Google Analytics
Google Dialogflow ES + Google Analytics + Google Sheets: When a user successfully completes a conversation with a Google Dialogflow ES bot (Detect Intent), a Key Event is created in Google Analytics. The details of the conversation and event are then logged to a Google Sheet for reporting purposes by adding a new row.
Google Analytics + Google Dialogflow ES + Slack: This flow checks Google Analytics for user engagement data (Run Report). If user engagement drops below a threshold, this triggers a notification in Slack via a public channel message to alert the team.
Google Dialogflow ES and Google Analytics integration alternatives
About Google Dialogflow ES
Use Google Dialogflow ES in Latenode to build smart chatbots and automate customer service tasks. Connect Dialogflow to your databases, CRMs, or other apps for personalized responses. Create visual workflows that handle complex conversations without code, adding custom logic with JavaScript where needed. Scale your AI-powered interactions using Latenode's flexible automation platform.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Google Dialogflow ES and Google Analytics
How can I connect my Google Dialogflow ES account to Google Analytics using Latenode?
To connect your Google Dialogflow ES account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Dialogflow ES and click on "Connect".
- Authenticate your Google Dialogflow ES and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track goal completions from my chatbot?
Yes, you can! Latenode lets you visually map data between apps, sending Dialogflow ES goal completions to Google Analytics for conversion tracking, providing deeper insights into user behavior.
What types of tasks can I perform by integrating Google Dialogflow ES with Google Analytics?
Integrating Google Dialogflow ES with Google Analytics allows you to perform various tasks, including:
- Track user interactions with your chatbot as events in Google Analytics.
- Analyze chatbot conversation flows and identify drop-off points.
- Personalize chatbot responses based on Google Analytics user data.
- Trigger automated marketing campaigns based on chatbot interactions.
- Send custom dimensions and metrics to Google Analytics from Dialogflow ES.
Can I use JavaScript to transform data between these apps in Latenode?
Yes! Latenode allows you to use JavaScript code blocks to transform and map data between Google Dialogflow ES and Google Analytics for custom reporting.
Are there any limitations to the Google Dialogflow ES and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Google Dialogflow ES prior to integration won't be available in Google Analytics.
- Real-time data discrepancies may occur due to API request limits of the services.
- Custom dimensions and metrics in Google Analytics need to be configured separately.