Google Forms and Customer.io Integration

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Automatically add new Google Forms submissions to Customer.io as leads, triggering targeted campaigns. Latenode's visual editor simplifies the flow, while JavaScript nodes enable advanced data transformations and ensure seamless integration, scaling affordably.

Google Forms + Customer.io integration

Connect Google Forms and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Google Forms

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Forms and Customer.io

Create a New Scenario to Connect Google Forms and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Customer.io will be your first step. To do this, click "Choose an app," find Google Forms or Customer.io, and select the appropriate trigger to start the scenario.

Add the Google Forms Node

Select the Google Forms node from the app selection panel on the right.

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Google Forms

Configure the Google Forms

Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Forms

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Google Forms node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Configure the Google Forms and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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The action ID

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Run node once

Set Up the Google Forms and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Forms, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Google Forms and Customer.io integration works as expected. Depending on your setup, data should flow between Google Forms and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Forms and Customer.io

Google Forms + Google Sheets + Customer.io: When a new response is submitted in Google Forms, the data is added to a Google Sheet for analysis. The form submitter is then added or updated as a customer in Customer.io.

Google Forms + Slack: When a new response is submitted to Google Forms, send a notification to a specified Slack channel to enable quick follow-up and issue resolution.

Google Forms and Customer.io integration alternatives

About Google Forms

Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Google Forms and Customer.io

How can I connect my Google Forms account to Customer.io using Latenode?

To connect your Google Forms account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Forms and click on "Connect".
  • Authenticate your Google Forms and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized Customer.io emails from new Google Forms submissions?

Yes, you can! Latenode enables this with a visual workflow builder. Automatically send targeted messages, boosting engagement based on form data.

What types of tasks can I perform by integrating Google Forms with Customer.io?

Integrating Google Forms with Customer.io allows you to perform various tasks, including:

  • Add new form respondents to Customer.io as identified users.
  • Update Customer.io profiles based on Google Forms data.
  • Trigger automated email sequences upon form submission.
  • Segment users in Customer.io based on form responses.
  • Create personalized reports based on collected form data.

Howsecureisdata transferred betweenGoogleFormsandCustomer.ioviaLatenode?

Latenode uses secure protocols for data transfer, ensuring data privacy and compliance while connecting Google Forms and Customer.io.

Are there any limitations to the Google Forms and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex form logic might require custom JavaScript within Latenode.
  • Large data transfers could be subject to rate limits imposed by Google Forms.
  • Customer.io's API usage is subject to your Customer.io plan limits.

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