How to connect Google Forms and Omnisend
Create a New Scenario to Connect Google Forms and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Omnisend will be your first step. To do this, click "Choose an app," find Google Forms or Omnisend, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Google Forms node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Google Forms and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Omnisend integration works as expected. Depending on your setup, data should flow between Google Forms and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Omnisend
Google Forms + Google Sheets + Omnisend: When a new response is submitted in Google Forms, the data is added to a Google Sheet and a new contact is created or updated in Omnisend for email campaigns.
Omnisend + Google Forms + Slack: When a new contact is created in Omnisend, the lead capture form in Google Forms is updated with the new contact's information. Then, a welcome message is sent to a specified Slack channel.
Google Forms and Omnisend integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Google Forms and Omnisend
How can I connect my Google Forms account to Omnisend using Latenode?
To connect your Google Forms account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add form respondents to my Omnisend list?
Yes, with Latenode! Automatically add Google Forms respondents to Omnisend. Segment contacts, trigger welcome sequences, and personalize marketing—all without code, scaling easily as your audience grows.
What types of tasks can I perform by integrating Google Forms with Omnisend?
Integrating Google Forms with Omnisend allows you to perform various tasks, including:
- Add new Google Forms submissions as Omnisend subscribers.
- Trigger Omnisend email sequences based on form responses.
- Update subscriber properties in Omnisend from form data.
- Segment Omnisend contacts based on Google Forms answers.
- Send personalized SMS messages via Omnisend after form submission.
How does Latenode handle large volumes of Google Forms submissions?
Latenode efficiently processes high volumes using scalable architecture. Handle thousands of Google Forms submissions without performance bottlenecks and zero code needed.
Are there any limitations to the Google Forms and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic may require custom JavaScript code.
- File uploads from Google Forms have size limits based on Google's restrictions.
- Real-time data synchronization depends on the API availability of both services.