How to connect Google Groups and Close CRM
Create a New Scenario to Connect Google Groups and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Groups, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Groups or Close CRM will be your first step. To do this, click "Choose an app," find Google Groups or Close CRM, and select the appropriate trigger to start the scenario.

Add the Google Groups Node
Select the Google Groups node from the app selection panel on the right.

Google Groups
Configure the Google Groups
Click on the Google Groups node to configure it. You can modify the Google Groups URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Google Groups node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

Google Groups
⚙
Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Google Groups and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Groups and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Close CRM
Trigger on Webhook
⚙
Google Groups
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Groups, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Groups and Close CRM integration works as expected. Depending on your setup, data should flow between Google Groups and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Groups and Close CRM
Google Groups + Close CRM + Gmail: When a new member is added to a Google Group, a new lead is created in Close CRM. Then, a welcome email is sent to the new member via Gmail.
Close CRM + Google Groups + Slack: When a deal is closed in Close CRM, the client's email is used to find the corresponding user in Slack. The user is then invited to a specific Google Group. Finally, a notification is sent to the sales team in Slack about the closed deal and group addition.
Google Groups and Close CRM integration alternatives
About Google Groups
Use Google Groups in Latenode to automate user management and notifications. Trigger workflows when new members join, automatically add group emails to CRMs, or send targeted updates. Latenode's visual editor makes it easy to manage group data without code, integrating them smoothly with other apps and custom logic.
Similar apps
Related categories
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
See how Latenode works
FAQ Google Groups and Close CRM
How can I connect my Google Groups account to Close CRM using Latenode?
To connect your Google Groups account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Groups and click on "Connect".
- Authenticate your Google Groups and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Google Groups members?
Yes, Latenode can automate lead creation in Close CRM from Google Groups, saving your sales team time and ensuring no potential customer is missed. Use our visual editor to set up the automation!
What types of tasks can I perform by integrating Google Groups with Close CRM?
Integrating Google Groups with Close CRM allows you to perform various tasks, including:
- Automatically add new Google Groups members as leads in Close CRM.
- Update Close CRM lead details when a Google Groups member changes info.
- Send targeted emails to Close CRM leads based on Google Groups activity.
- Create Close CRM tasks for sales reps when new members join a group.
- Log Google Groups discussions as notes within Close CRM lead profiles.
How secure is the Google Groups integration using Latenode's platform?
Latenode prioritizes security. We use industry-standard encryption and security protocols to protect your data during Google Groups and Close CRM integrations.
Are there any limitations to the Google Groups and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Groups and Close CRM may affect large-scale automations.
- Custom field mappings beyond standard fields may require JavaScript coding.
- Historical data synchronization might need manual setup or custom scripting.