How to connect Gravity Forms and Google Business Profile
Create a New Scenario to Connect Gravity Forms and Google Business Profile
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Google Business Profile will be your first step. To do this, click "Choose an app," find Gravity Forms or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Gravity Forms node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Gravity Forms and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Gravity Forms, Google Business Profile, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Gravity Forms and Google Business Profile integration works as expected. Depending on your setup, data should flow between Gravity Forms and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Google Business Profile
Gravity Forms + Slack + Google Business Profile: When a new form is submitted in Gravity Forms, a notification is sent to a Slack channel, and then a post is created on Google Business Profile featuring the testimonial from the form submission.
Google Business Profile + Gravity Forms + Google Sheets: When a new review is posted or updated on Google Business Profile, the details are captured. If a new Gravity Forms entry is submitted, the review and form data are added to a Google Sheet for tracking customer feedback.
Gravity Forms and Google Business Profile integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code โ all inside Latenode's visual builder.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Gravity Forms and Google Business Profile
How can I connect my Gravity Forms account to Google Business Profile using Latenode?
To connect your Gravity Forms account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile based on new Gravity Forms submissions?
Yes, you can! Latenode lets you trigger Google Business Profile updates with Gravity Forms entries, ensuring your business info stays current and accurate using no-code and advanced data transformation.
What types of tasks can I perform by integrating Gravity Forms with Google Business Profile?
Integrating Gravity Forms with Google Business Profile allows you to perform various tasks, including:
- Automatically create Google Business Profile posts from form submissions.
- Update business hours on Google Business Profile based on Gravity Forms data.
- Send new customer reviews from Gravity Forms to Google Business Profile.
- Add new products or services to Google Business Profile via Gravity Forms.
- Trigger thank you messages to customers after form submission via Google Business Profile.
HowsecureisGravityFormsintegrationwithGoogleBusinessProfile?
Latenode uses secure authentication protocols for Gravity Forms and Google Business Profile.Your data is encrypted,ensuring a safe and reliable integration process.
Are there any limitations to the Gravity Forms and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API rate limits may affect high-volume updates.
- Complex data transformations might require JavaScript for advanced customization.
- Image uploads to Google Business Profile are subject to Google's size and format restrictions.