How to connect Gumroad and Google Analytics
Create a New Scenario to Connect Gumroad and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gumroad, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gumroad or Google Analytics will be your first step. To do this, click "Choose an app," find Gumroad or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Gumroad Node
Select the Gumroad node from the app selection panel on the right.


Gumroad

Add the Google Analytics Node
Next, click the plus (+) icon on the Gumroad node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Gumroad and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gumroad and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Google Analytics
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Gumroad, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gumroad and Google Analytics integration works as expected. Depending on your setup, data should flow between Gumroad and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gumroad and Google Analytics
Gumroad + Google Analytics + Discord bot: When a sale occurs in Gumroad, Google Analytics creates a key event. Then, a Discord bot posts the sales data to a designated channel, enabling real-time tracking of trends and conversions.
Google Analytics + Gumroad + Mailchimp: When a key event is created in Google Analytics, indicating specific user behavior, this triggers the addition of the corresponding customer to a specific tag (segment) in Mailchimp. This enables targeted email campaigns based on user activity.
Gumroad and Google Analytics integration alternatives

About Gumroad
Automate Gumroad sales & customer workflows with Latenode. When a sale occurs, trigger follow-up emails, add customers to your CRM, or update inventory. Latenode’s visual editor lets you design complex logic without code, adding custom actions or data transforms. Scale your e-commerce without manual steps.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Gumroad and Google Analytics
How can I connect my Gumroad account to Google Analytics using Latenode?
To connect your Gumroad account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gumroad and click on "Connect".
- Authenticate your Gumroad and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Gumroad sales in Google Analytics?
Yes, you can! Latenode’s flexible automation lets you send Gumroad purchase data to Google Analytics, providing enhanced sales tracking and deeper insights into customer behavior.
What types of tasks can I perform by integrating Gumroad with Google Analytics?
Integrating Gumroad with Google Analytics allows you to perform various tasks, including:
- Track new Gumroad sales as events in Google Analytics.
- Analyze customer acquisition channels for Gumroad purchases.
- Automatically update Google Analytics with Gumroad product data.
- Segment Gumroad customers based on their purchase behavior.
- Visualize Gumroad sales trends within Google Analytics dashboards.
How can I use Gumroad data to personalize Google Analytics reports?
Latenode allows you to use Gumroad purchase data to enrich your Google Analytics reports, enabling personalized insights into your audience and sales performance.
Are there any limitations to the Gumroad and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Gumroad data prior to integration won't be automatically synced.
- Complex custom reports in Google Analytics may require JavaScript knowledge.
- Data transfer is subject to the API limits of Gumroad and Google Analytics.