How to connect HeyGen and Facebook Lead Ads
Create a New Scenario to Connect HeyGen and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HeyGen, triggered by another scenario, or executed manually (for testing purposes). In most cases, HeyGen or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find HeyGen or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the HeyGen Node
Select the HeyGen node from the app selection panel on the right.


HeyGen

Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the HeyGen node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.


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Facebook Lead Ads

Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the HeyGen and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HeyGen and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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HeyGen
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring HeyGen, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HeyGen and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between HeyGen and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HeyGen and Facebook Lead Ads
Facebook Lead Ads + HeyGen + Google Sheets: When a new lead is submitted via Facebook Lead Ads, a personalized video is generated using HeyGen. The lead's information and a link to the generated video are then added as a new row to a Google Sheet.
Facebook Lead Ads + HeyGen + Gmail: When a new lead is submitted via Facebook Lead Ads, a personalized video is generated using HeyGen. The generated video is then sent to the lead via Gmail.
HeyGen and Facebook Lead Ads integration alternatives

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ HeyGen and Facebook Lead Ads
How can I connect my HeyGen account to Facebook Lead Ads using Latenode?
To connect your HeyGen account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HeyGen and click on "Connect".
- Authenticate your HeyGen and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate personalized video responses to new leads?
Yes, you can! Latenode’s AI Prompt block personalizes HeyGen videos based on Facebook Lead Ads data. Scale personalized outreach effortlessly and improve lead engagement.
What types of tasks can I perform by integrating HeyGen with Facebook Lead Ads?
Integrating HeyGen with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically creating personalized video follow-ups for each new lead.
- Sending lead data to HeyGen to generate custom demo videos.
- Triggering HeyGen video creation when leads reach a specific qualification stage.
- Updating lead status in Facebook Lead Ads based on video engagement.
- Creating internal notifications for sales when a lead views a HeyGen video.
What HeyGen triggers are available within Latenode workflows?
Latenode supports "Video Created" as a trigger. Use it to start workflows when new HeyGen videos are rendered and ready.
Are there any limitations to the HeyGen and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video personalization requires careful prompt engineering for the AI block.
- Rate limits on both HeyGen and Facebook Lead Ads APIs may affect high-volume workflows.
- Changes to Facebook Lead Ads form structure might require workflow updates.