HubSpot and Attio Integration

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HubSpot

Attio

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Attio

Create a New Scenario to Connect HubSpot and Attio

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Attio will be your first step. To do this, click "Choose an app," find HubSpot or Attio, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect HubSpot

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Run node once

Add the Attio Node

Next, click the plus (+) icon on the HubSpot node, select Attio from the list of available apps, and choose the action you need from the list of nodes within Attio.

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Authenticate Attio

Now, click the Attio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Attio settings. Authentication allows you to use Attio through Latenode.

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Configure the HubSpot and Attio Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Attio Oauth 2.0

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Run node once

Set Up the HubSpot and Attio Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HubSpot, Attio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Attio integration works as expected. Depending on your setup, data should flow between HubSpot and Attio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Attio

HubSpot + Attio + Slack: When a deal reaches the 'Closed Won' stage in HubSpot, a new contact is created in Attio using the deal's contact information, and a congratulatory message is sent to a specified Slack channel.

Attio + HubSpot + Google Sheets: When a new contact is created in Attio, a corresponding contact is created in HubSpot, and the contact's information is also added as a new row in a Google Sheet for reporting purposes.

HubSpot and Attio integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Attio

Use Attio in Latenode to automate contact and relationship management. Sync data, trigger actions based on contact updates, and build custom workflows that span multiple apps. Latenode’s flexibility lets you enrich Attio data with AI or other sources, creating smarter, automated CRM processes.

See how Latenode works

FAQ HubSpot and Attio

How can I connect my HubSpot account to Attio using Latenode?

To connect your HubSpot account to Attio on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Attio accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new HubSpot contacts to Attio?

Yes, with Latenode you can automatically sync new HubSpot contacts to Attio. Benefit from Latenode’s flexible workflow editor and custom logic to handle complex data transformations.

What types of tasks can I perform by integrating HubSpot with Attio?

Integrating HubSpot with Attio allows you to perform various tasks, including:

  • Create new Attio records from HubSpot form submissions.
  • Update Attio profiles when HubSpot contact properties change.
  • Trigger HubSpot marketing automation from Attio activity.
  • Enrich HubSpot leads with data from Attio interactions.
  • Centralize customer data across both platforms automatically.

Can I use custom logic with my HubSpot data on Latenode?

Yes! Latenode supports custom JavaScript, letting you manipulate HubSpot data based on any business rule before sending to Attio.

Are there any limitations to the HubSpot and Attio integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration requires manual setup.
  • Complex data transformations may require JavaScript knowledge.
  • Rate limits of HubSpot and Attio APIs still apply.

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