HubSpot and Customer.io Integration

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Keep your marketing and sales efforts aligned by syncing HubSpot and Customer.io data using Latenode's visual editor. Scale automation affordably with usage-based pricing, and extend it with custom JavaScript when needed.

HubSpot + Customer.io integration

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Swap Apps

HubSpot

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Customer.io

Create a New Scenario to Connect HubSpot and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Customer.io will be your first step. To do this, click "Choose an app," find HubSpot or Customer.io, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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HubSpot

Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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HubSpot

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Connect HubSpot

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the HubSpot node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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HubSpot

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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HubSpot

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the HubSpot and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the HubSpot and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring HubSpot, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Customer.io integration works as expected. Depending on your setup, data should flow between HubSpot and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Customer.io

HubSpot + Customer.io + Slack: When a new deal is created in HubSpot, trigger a personalized onboarding message sequence in Customer.io. Simultaneously, notify the sales team in Slack about the new deal.

Customer.io + HubSpot + Zoom: When a contact is updated in Customer.io, find or create the contact in HubSpot. Then create a Zoom meeting with the contact and update the HubSpot contact with the Zoom meeting details.

HubSpot and Customer.io integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ HubSpot and Customer.io

How can I connect my HubSpot account to Customer.io using Latenode?

To connect your HubSpot account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new HubSpot contacts to Customer.io?

Yes, Latenode automates syncing new HubSpot contacts to Customer.io in real-time. This ensures consistent contact data across platforms, improving personalization & targeting efficiency.

What types of tasks can I perform by integrating HubSpot with Customer.io?

Integrating HubSpot with Customer.io allows you to perform various tasks, including:

  • Update Customer.io segments based on HubSpot contact properties.
  • Trigger personalized email sequences in Customer.io for new HubSpot leads.
  • Create HubSpot contacts from new Customer.io sign-ups.
  • Enrich Customer.io profiles with HubSpot's marketing engagement data.
  • Sync deal stages from HubSpot to Customer.io for tailored messaging.

How secure is connecting my HubSpot data to Customer.io on Latenode?

Latenode employs industry-standard security protocols to protect your data during transfer and storage, ensuring secure integration between HubSpot and Customer.io.

Are there any limitations to the HubSpot and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require custom JavaScript coding.
  • Rate limits of HubSpot and Customer.io APIs apply.
  • Historical data migration may require a separate process.

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