HubSpot and Feedly Integration

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Enrich HubSpot leads using Feedly content. Automatically add relevant articles to contact records, scoring leads based on their interests. Latenode’s visual editor and affordable execution pricing make advanced lead nurturing simple and scalable.

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HubSpot

Feedly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect HubSpot and Feedly

Create a New Scenario to Connect HubSpot and Feedly

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Feedly will be your first step. To do this, click "Choose an app," find HubSpot or Feedly, and select the appropriate trigger to start the scenario.

Add the HubSpot Node

Select the HubSpot node from the app selection panel on the right.

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Configure the HubSpot

Click on the HubSpot node to configure it. You can modify the HubSpot URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Feedly Node

Next, click the plus (+) icon on the HubSpot node, select Feedly from the list of available apps, and choose the action you need from the list of nodes within Feedly.

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Authenticate Feedly

Now, click the Feedly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Feedly settings. Authentication allows you to use Feedly through Latenode.

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Configure the HubSpot and Feedly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the HubSpot and Feedly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring HubSpot, Feedly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Feedly integration works as expected. Depending on your setup, data should flow between HubSpot and Feedly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect HubSpot and Feedly

Feedly + Slack + HubSpot: When a new article is added to a Feedly feed that mentions a competitor, a message is sent to a designated Slack channel, and a note is added to the competitor's company profile in HubSpot.

HubSpot + Feedly + Twitter: When a contact is updated or created in HubSpot, their interests are used to search for relevant articles in Feedly. Selected articles are then automatically posted to Twitter.

HubSpot and Feedly integration alternatives

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

About Feedly

Aggregate and filter Feedly articles within Latenode to automate content-driven workflows. Track brand mentions, industry trends, or competitor activity, then instantly trigger actions like posting to social media, updating databases, or notifying teams—all based on custom rules and logic.

See how Latenode works

FAQ HubSpot and Feedly

How can I connect my HubSpot account to Feedly using Latenode?

To connect your HubSpot account to Feedly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select HubSpot and click on "Connect".
  • Authenticate your HubSpot and Feedly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create HubSpot contacts from Feedly articles?

Yes, you can! Latenode lets you parse Feedly articles using AI, extract key info, and create new HubSpot contacts—boosting lead generation without manual data entry.

What types of tasks can I perform by integrating HubSpot with Feedly?

Integrating HubSpot with Feedly allows you to perform various tasks, including:

  • Create HubSpot contacts from new articles in specific Feedly feeds.
  • Trigger email campaigns in HubSpot based on trending topics in Feedly.
  • Add Feedly articles to HubSpot contact records for context.
  • Update HubSpot deals based on news mentioned in Feedly articles.
  • Send internal notifications about relevant articles via HubSpot tasks.

How does Latenode handle custom HubSpot properties?

Latenode supports custom HubSpot properties! Use our visual editor or JavaScript blocks to map Feedly data to any custom field in HubSpot.

Are there any limitations to the HubSpot and Feedly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from Feedly may not be easily accessible.
  • The number of API calls to HubSpot may be limited by your HubSpot subscription.
  • Complex data transformations might require JavaScript knowledge.

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