How to connect Instagram for Business and Cal.com
Create a New Scenario to Connect Instagram for Business and Cal.com
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Cal.com will be your first step. To do this, click "Choose an app," find Instagram for Business or Cal.com, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cal.com Node
Next, click the plus (+) icon on the Instagram for Business node, select Cal.com from the list of available apps, and choose the action you need from the list of nodes within Cal.com.

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Cal.com
Authenticate Cal.com
Now, click the Cal.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cal.com settings. Authentication allows you to use Cal.com through Latenode.
Configure the Instagram for Business and Cal.com Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Cal.com Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Cal.com
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Cal.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Cal.com integration works as expected. Depending on your setup, data should flow between Instagram for Business and Cal.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Cal.com
Instagram for Business + Cal.com + Slack: When new media is posted on Instagram, it triggers a search for a user by email in Cal.com. If found, a booking is created and a Slack notification is sent to a specified channel about the new booking.
Cal.com + Instagram for Business + Email: When a new booking is created in Cal.com, the client receives an automated thank you message via Instagram. Also, an email is sent confirming meeting details.
Instagram for Business and Cal.com integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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See how Latenode works
FAQ Instagram for Business and Cal.com
How can I connect my Instagram for Business account to Cal.com using Latenode?
To connect your Instagram for Business account to Cal.com on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Cal.com accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically schedule Cal.com bookings from Instagram messages?
Yes, you can! Latenode's visual builder makes it simple to trigger Cal.com bookings directly from Instagram for Business messages, streamlining scheduling and boosting engagement.
What types of tasks can I perform by integrating Instagram for Business with Cal.com?
Integrating Instagram for Business with Cal.com allows you to perform various tasks, including:
- Automatically creating Cal.com events from new Instagram for Business leads.
- Sending personalized booking confirmation messages via Instagram direct.
- Updating customer profiles in Cal.com based on Instagram activity.
- Triggering automated follow-up sequences after a Cal.com appointment.
- Analyzing booking trends based on Instagram campaign performance.
Can I filter Cal.com bookings based on Instagram for Business data?
Yes, you can. Latenode’s data filtering allows you to selectively process bookings based on information gathered from Instagram, improving workflow efficiency.
Are there any limitations to the Instagram for Business and Cal.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business API may affect high-volume workflows.
- Custom field mapping between Instagram and Cal.com requires careful configuration.
- Real-time synchronization depends on the stability of both platforms' APIs.