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Automatically offer booking options via Cal.com when leads engage with your Instagram for Business content. Latenode's visual editor and affordable, usage-based pricing makes connecting these apps easier and more scalable than ever before.
Connect Instagram for Business and Cal.com in minutes with Latenode.
Create Instagram for Business to Cal.com workflow
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Instagram for Business
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Cal.com will be your first step. To do this, click "Choose an app," find Instagram for Business or Cal.com, and select the appropriate trigger to start the scenario.

Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Instagram for Business node, select Cal.com from the list of available apps, and choose the action you need from the list of nodes within Cal.com.

Instagram for Business
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Cal.com
Now, click the Cal.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cal.com settings. Authentication allows you to use Cal.com through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Cal.com
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
After configuring Instagram for Business, Cal.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Cal.com integration works as expected. Depending on your setup, data should flow between Instagram for Business and Cal.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Instagram for Business + Cal.com + Slack: When new media is posted on Instagram, it triggers a search for a user by email in Cal.com. If found, a booking is created and a Slack notification is sent to a specified channel about the new booking.
Cal.com + Instagram for Business + Email: When a new booking is created in Cal.com, the client receives an automated thank you message via Instagram. Also, an email is sent confirming meeting details.
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
Related categories
About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
Similar apps
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How can I connect my Instagram for Business account to Cal.com using Latenode?
To connect your Instagram for Business account to Cal.com on Latenode, follow these steps:
Can I automatically schedule Cal.com bookings from Instagram messages?
Yes, you can! Latenode's visual builder makes it simple to trigger Cal.com bookings directly from Instagram for Business messages, streamlining scheduling and boosting engagement.
What types of tasks can I perform by integrating Instagram for Business with Cal.com?
Integrating Instagram for Business with Cal.com allows you to perform various tasks, including:
Can I filter Cal.com bookings based on Instagram for Business data?
Yes, you can. Latenode’s data filtering allows you to selectively process bookings based on information gathered from Instagram, improving workflow efficiency.
Are there any limitations to the Instagram for Business and Cal.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: