How to connect Instagram for Business and Facebook Pages
Create a New Scenario to Connect Instagram for Business and Facebook Pages
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Facebook Pages will be your first step. To do this, click "Choose an app," find Instagram for Business or Facebook Pages, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Pages Node
Next, click the plus (+) icon on the Instagram for Business node, select Facebook Pages from the list of available apps, and choose the action you need from the list of nodes within Facebook Pages.

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Facebook Pages
Authenticate Facebook Pages
Now, click the Facebook Pages node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Pages settings. Authentication allows you to use Facebook Pages through Latenode.
Configure the Instagram for Business and Facebook Pages Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Facebook Pages Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Pages
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Facebook Pages, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Facebook Pages integration works as expected. Depending on your setup, data should flow between Instagram for Business and Facebook Pages (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Facebook Pages
Instagram for Business + Facebook Pages: When new media is posted on Instagram for Business, it's automatically created as a post on Facebook Pages.
Facebook Pages + Instagram for Business + Slack: Whenever a new post is added to either Facebook Pages or Instagram for Business, a notification is sent to a designated Slack channel.
Instagram for Business and Facebook Pages integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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See how Latenode works
FAQ Instagram for Business and Facebook Pages
How can I connect my Instagram for Business account to Facebook Pages using Latenode?
To connect your Instagram for Business account to Facebook Pages on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Facebook Pages accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically share new Instagram posts to Facebook Pages?
Yes, you can! Latenode's visual editor makes it easy to build a workflow that automatically shares new Instagram for Business posts to your linked Facebook Pages. Save time and keep your audience engaged on both platforms.
What types of tasks can I perform by integrating Instagram for Business with Facebook Pages?
Integrating Instagram for Business with Facebook Pages allows you to perform various tasks, including:
- Cross-posting content between Instagram and Facebook.
- Synchronizing contact information between platforms.
- Automating comments moderation across both channels.
- Tracking campaign performance from a single dashboard.
- Backing up Instagram media to a Facebook Page album.
How do I handle large media files in my Instagram for Business workflows?
Latenode's robust infrastructure handles large media files seamlessly. Use file parsing and cloud storage integrations for efficient processing and management.
Are there any limitations to the Instagram for Business and Facebook Pages integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time synchronization may be subject to API rate limits.
- Certain advanced Facebook Pages features may not be directly supported.
- Custom JavaScript code may be required for highly specific use cases.