How to connect Instagram for Business and Google Business Profile
Create a New Scenario to Connect Instagram for Business and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Google Business Profile will be your first step. To do this, click "Choose an app," find Instagram for Business or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Instagram for Business node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Instagram for Business and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Instagram for Business, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Google Business Profile integration works as expected. Depending on your setup, data should flow between Instagram for Business and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Google Business Profile
Instagram for Business + Google Business Profile + Facebook: Automatically create a Google Business Profile post when new media is posted on Instagram to broaden reach and engagement.
Google Business Profile + AI GPT Router + Instagram for Business: Use new Google Business Profile reviews as input for AI to generate engaging Instagram captions for media posts.
Instagram for Business and Google Business Profile integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Instagram for Business and Google Business Profile
How can I connect my Instagram for Business account to Google Business Profile using Latenode?
To connect your Instagram for Business account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Instagram posts?
Yes, you can! Latenode's visual editor makes it simple to sync new Instagram for Business posts to Google Business Profile, ensuring consistent business information across platforms.
What types of tasks can I perform by integrating Instagram for Business with Google Business Profile?
Integrating Instagram for Business with Google Business Profile allows you to perform various tasks, including:
- Automatically posting Instagram photos as Google Business Profile updates.
- Monitoring Instagram comments and responding via Google Business Profile.
- Syncing business hours between Instagram for Business and Google Business Profile.
- Aggregating reviews from both platforms into a single dashboard.
- Using AI to generate engaging content across both platforms.
How scalable is the Instagram for Business integration within Latenode?
Latenode's architecture handles high volumes, scaling with your business. Integrate JavaScript and AI for customized, efficient Instagram for Business workflows.
Are there any limitations to the Instagram for Business and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits imposed by Instagram for Business and Google Business Profile may affect the frequency of data updates.
- Certain advanced Google Business Profile features may not be directly accessible through the API.
- Initial setup requires admin privileges for both Instagram for Business and Google Business Profile accounts.