How to connect Instagram for Business and ReachInbox
Create a New Scenario to Connect Instagram for Business and ReachInbox
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or ReachInbox will be your first step. To do this, click "Choose an app," find Instagram for Business or ReachInbox, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ReachInbox Node
Next, click the plus (+) icon on the Instagram for Business node, select ReachInbox from the list of available apps, and choose the action you need from the list of nodes within ReachInbox.

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Authenticate ReachInbox
Now, click the ReachInbox node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ReachInbox settings. Authentication allows you to use ReachInbox through Latenode.
Configure the Instagram for Business and ReachInbox Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and ReachInbox Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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ReachInbox
Trigger on Webhook
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Instagram for Business
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, ReachInbox, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and ReachInbox integration works as expected. Depending on your setup, data should flow between Instagram for Business and ReachInbox (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and ReachInbox
Instagram for Business + ReachInbox + Google Sheets: When new media is posted on an Instagram for Business account, the automation adds the lead to ReachInbox, and then logs media details (e.g., caption, likes) into a Google Sheets spreadsheet for performance tracking.
ReachInbox + Instagram for Business + Slack: When a new lead is added to ReachInbox, the automation retrieves their Instagram handle and posts a notification to a designated Slack channel, providing context and enabling quick engagement.
Instagram for Business and ReachInbox integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About ReachInbox
ReachInbox + Latenode: Automate cold outreach & personalize follow-ups at scale. Trigger campaigns from new leads, scraped data, or CRM updates. Latenode manages complex logic (filtering, scheduling, AI content creation) while ReachInbox handles email sending. Optimize deliverability and engagement in automated workflows.
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See how Latenode works
FAQ Instagram for Business and ReachInbox
How can I connect my Instagram for Business account to ReachInbox using Latenode?
To connect your Instagram for Business account to ReachInbox on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and ReachInbox accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically save new Instagram for Business leads to ReachInbox?
Yes, you can! Latenode enables automatic lead capture, saving time. Build advanced filtering logic using JavaScript blocks to qualify leads before adding them to ReachInbox.
What types of tasks can I perform by integrating Instagram for Business with ReachInbox?
Integrating Instagram for Business with ReachInbox allows you to perform various tasks, including:
- Automatically adding new Instagram followers to a ReachInbox contact list.
- Sending personalized welcome messages via ReachInbox to new Instagram followers.
- Creating ReachInbox tasks for each new comment on an Instagram post.
- Updating contact information in ReachInbox when an Instagram profile is updated.
- Tracking Instagram campaign performance within ReachInbox dashboards.
Can I use custom JavaScript code to enhance the integration's logic?
Absolutely! Latenode allows you to use JavaScript for custom logic, data manipulation, and advanced filtering, exceeding standard integration capabilities.
Are there any limitations to the Instagram for Business and ReachInbox integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram for Business and ReachInbox APIs may affect high-volume workflows.
- Certain advanced ReachInbox features may not be directly accessible through the standard integration.
- Initial setup requires appropriate authentication and permissions for both platforms.