How to connect Instagram for Business and Shippo
Create a New Scenario to Connect Instagram for Business and Shippo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Shippo will be your first step. To do this, click "Choose an app," find Instagram for Business or Shippo, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shippo Node
Next, click the plus (+) icon on the Instagram for Business node, select Shippo from the list of available apps, and choose the action you need from the list of nodes within Shippo.

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Shippo
Authenticate Shippo
Now, click the Shippo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shippo settings. Authentication allows you to use Shippo through Latenode.
Configure the Instagram for Business and Shippo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Shippo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Shippo
Trigger on Webhook
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Instagram for Business
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Instagram for Business, Shippo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Shippo integration works as expected. Depending on your setup, data should flow between Instagram for Business and Shippo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Shippo
Instagram for Business + Shippo + Google Sheets: When a new order is created in Shippo (potentially triggered by an Instagram ad campaign), the automation finds the relevant order details in Shippo and adds a new row to a Google Sheet to track shipped order information from Instagram sales. This allows for easy reporting on order fulfillment from Instagram campaigns.
Shippo + Instagram for Business + Slack: When a new shipping label is created in Shippo, the automation triggers a notification in a designated Slack channel. This alerts the marketing team when a shipment from an Instagram ad campaign is delivered, allowing them to track the effectiveness of their campaigns and manage customer expectations. The new shipping label is filtered to match order created from instagram campaigns using Shippo orders meta field.
Instagram for Business and Shippo integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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See how Latenode works
FAQ Instagram for Business and Shippo
How can I connect my Instagram for Business account to Shippo using Latenode?
To connect your Instagram for Business account to Shippo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Shippo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate shipping label creation from Instagram orders using Shippo?
Yes, you can! Latenode’s visual editor lets you automatically create Shippo shipping labels from new Instagram for Business orders, streamlining fulfillment and saving time.
What types of tasks can I perform by integrating Instagram for Business with Shippo?
Integrating Instagram for Business with Shippo allows you to perform various tasks, including:
- Automatically creating shipping labels when a customer places an order.
- Sending tracking information to customers via Instagram Direct Messages.
- Updating order status in your Instagram for Business shop when a shipment is created.
- Generating reports on shipping costs for products sold through Instagram.
- Managing inventory across Instagram for Business and your Shippo connected stores.
What Instagram for Business data can Latenode access?
Latenode can access data like posts, comments, followers, and direct messages to automate workflows with Shippo and other apps.
Are there any limitations to the Instagram for Business and Shippo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Instagram for Business and Shippo APIs may affect automation speed.
- Custom field mapping requires careful setup to ensure data is transferred correctly.
- Advanced features might require knowledge of JavaScript for custom scripting within Latenode.