How to connect Instagram for Business and Sinch
Create a New Scenario to Connect Instagram for Business and Sinch
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instagram for Business, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instagram for Business or Sinch will be your first step. To do this, click "Choose an app," find Instagram for Business or Sinch, and select the appropriate trigger to start the scenario.

Add the Instagram for Business Node
Select the Instagram for Business node from the app selection panel on the right.

Instagram for Business
Configure the Instagram for Business
Click on the Instagram for Business node to configure it. You can modify the Instagram for Business URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sinch Node
Next, click the plus (+) icon on the Instagram for Business node, select Sinch from the list of available apps, and choose the action you need from the list of nodes within Sinch.

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Authenticate Sinch
Now, click the Sinch node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sinch settings. Authentication allows you to use Sinch through Latenode.
Configure the Instagram for Business and Sinch Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instagram for Business and Sinch Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instagram for Business, Sinch, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instagram for Business and Sinch integration works as expected. Depending on your setup, data should flow between Instagram for Business and Sinch (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instagram for Business and Sinch
Instagram for Business + Google Sheets + Sinch: When new media is posted on an Instagram for Business account, its insights are retrieved and logged in a Google Sheet. Sinch then sends an SMS notification summarizing the media's initial performance.
Instagram for Business + Zoho CRM + Sinch: When new media is posted on Instagram for Business, the lead information associated with the post is extracted, a lead entry is created in Zoho CRM, and an SMS message is sent via Sinch to the new lead.
Instagram for Business and Sinch integration alternatives
About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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About Sinch
Use Sinch in Latenode to automate SMS tasks. Send messages for order updates, appointment reminders, or two-factor authentication directly from your workflows. Benefit from Latenode's visual editor to easily integrate Sinch with other apps. Scale communication tasks without complex coding or expensive per-step pricing.
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See how Latenode works
FAQ Instagram for Business and Sinch
How can I connect my Instagram for Business account to Sinch using Latenode?
To connect your Instagram for Business account to Sinch on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instagram for Business and click on "Connect".
- Authenticate your Instagram for Business and Sinch accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized SMS to new Instagram followers?
Yes, you can! Latenode's visual editor makes it easy to trigger Sinch SMS sends upon new Instagram for Business follower events, enhancing engagement automatically.
What types of tasks can I perform by integrating Instagram for Business with Sinch?
Integrating Instagram for Business with Sinch allows you to perform various tasks, including:
- Send SMS alerts for new Instagram direct messages.
- Automatically send promotional offers to new followers via SMS.
- Track Instagram campaign performance via Sinch analytics.
- Qualify leads from Instagram ads using SMS surveys.
- Notify support teams via SMS for urgent Instagram comments.
How does Latenode handle Instagram's rate limits?
Latenode offers advanced error handling and retry mechanisms, minimizing the impact of Instagram API rate limits on your automation workflows.
Are there any limitations to the Instagram for Business and Sinch integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Sinch SMS delivery rates may vary depending on the recipient's region.
- Instagram for Business API access is subject to Meta's platform policies.
- High volumes of SMS messages can incur significant Sinch costs.