How to connect Instantly and HubSpot
Create a New Scenario to Connect Instantly and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or HubSpot will be your first step. To do this, click "Choose an app," find Instantly or HubSpot, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

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Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Instantly node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Instantly and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Instantly, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and HubSpot integration works as expected. Depending on your setup, data should flow between Instantly and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and HubSpot
Instantly + HubSpot + Slack: When a new lead is created in Instantly, a corresponding contact is created in HubSpot. A notification is then sent via Slack to the sales team.
HubSpot + Instantly + Google Sheets: When a contact is updated in HubSpot, trigger an update to that lead in Instantly, and then update tracking information in a Google Sheet.
Instantly and HubSpot integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Instantly and HubSpot
How can I connect my Instantly account to HubSpot using Latenode?
To connect your Instantly account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update HubSpot contacts from Instantly leads?
Yes, you can! Latenode's visual editor makes it easy to sync Instantly leads with HubSpot, keeping your contact data current and improving sales efficiency.
What types of tasks can I perform by integrating Instantly with HubSpot?
Integrating Instantly with HubSpot allows you to perform various tasks, including:
- Automatically creating new HubSpot contacts from new Instantly leads.
- Updating existing HubSpot contacts with new data from Instantly campaigns.
- Triggering email sequences in HubSpot based on Instantly lead activity.
- Adding Instantly leads to specific HubSpot lists based on campaign criteria.
- Syncing custom fields between Instantly and HubSpot for tailored workflows.
How does Latenode handle Instantly data volumes for HubSpot integration?
Latenode's scalable architecture efficiently manages large Instantly datasets, ensuring seamless HubSpot updates, even with high lead volumes.
Are there any limitations to the Instantly and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom field mappings may require advanced configuration.
- Real-time syncing depends on the API rate limits of both Instantly and HubSpot.
- Historical data migration might require a separate, one-time setup workflow.