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Connect Instantly with Omnisend to automate lead nurturing campaigns. Latenode’s visual editor makes it easier to trigger personalized email sequences based on lead activity, customizing each touchpoint with JavaScript and scaling affordably.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Omnisend will be your first step. To do this, click "Choose an app," find Instantly or Omnisend, and select the appropriate trigger to start the scenario.

Select the Instantly node from the app selection panel on the right.

Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Instantly node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

Instantly
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Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Instantly
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Iterator
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Webhook response
After configuring Instantly, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Omnisend integration works as expected. Depending on your setup, data should flow between Instantly and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Instantly + Omnisend + Pipedrive: When a new lead is captured in Instantly, it triggers the creation of a new contact in Omnisend. Subsequently, a new deal is created in Pipedrive, associated with the newly created Omnisend contact.
Omnisend + Instantly + Google Sheets: When a custom event is triggered in Omnisend, the flow searches for the lead in Instantly and then adds a new row to Google Sheets with campaign performance data.
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Instantly account to Omnisend using Latenode?
To connect your Instantly account to Omnisend on Latenode, follow these steps:
Can I trigger Omnisend emails from Instantly lead activity?
Yes, easily! Latenode lets you trigger targeted Omnisend emails based on Instantly lead actions, nurturing prospects with personalized campaigns and boosting conversion rates.
What types of tasks can I perform by integrating Instantly with Omnisend?
Integrating Instantly with Omnisend allows you to perform various tasks, including:
Can I use custom JavaScript with my Instantly/Omnisend workflows?
Absolutely! Latenode’s code block allows custom JavaScript functions, letting you manipulate data or add logic beyond standard no-code options.
Are there any limitations to the Instantly and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: