How to connect Jotform and Facebook Conversions
Create a New Scenario to Connect Jotform and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Jotform, triggered by another scenario, or executed manually (for testing purposes). In most cases, Jotform or Facebook Conversions will be your first step. To do this, click "Choose an app," find Jotform or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Jotform Node
Select the Jotform node from the app selection panel on the right.


Jotform

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Jotform node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Jotform and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Jotform and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Jotform, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Jotform and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Jotform and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Jotform and Facebook Conversions
Jotform + Google Sheets + Facebook Conversions: Capture new form submissions in Jotform, log the submission data in a Google Sheet, and then send an event to Facebook Conversions to track the submission as a conversion.
Facebook Conversions + Jotform + Slack: When a Facebook ad conversion event occurs, retrieve the associated Jotform submission and send a notification in Slack with the submission details.
Jotform and Facebook Conversions integration alternatives

About Jotform
Use Jotform in Latenode to automate data collection and processing. Trigger workflows from new form submissions, validating and routing data to your CRM, database, or other apps. Enrich Jotform data with AI or custom logic, eliminating manual entry and ensuring consistent data handling across your systems.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Jotform and Facebook Conversions
How can I connect my Jotform account to Facebook Conversions using Latenode?
To connect your Jotform account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Jotform and click on "Connect".
- Authenticate your Jotform and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook conversion events?
Yes, you can! Latenode lets you map form data directly to conversion events for detailed campaign analysis. Use AI-powered blocks to filter and enrich data for optimal insights.
What types of tasks can I perform by integrating Jotform with Facebook Conversions?
Integrating Jotform with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending lead data from Jotform to Facebook Conversions.
- Tracking successful form submissions as conversion events.
- Creating custom audiences based on Jotform responses.
- Updating Facebook Conversions with new Jotform data.
- Analyzing ad campaign performance using Jotform submission data.
Can I use JavaScript to transform Jotform data?
Yes! Latenode’s JavaScript blocks let you manipulate Jotform data before sending it to Facebook Conversions, offering unmatched customization.
Are there any limitations to the Jotform and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook Conversions API rate limits may affect high-volume workflows.
- Complex data transformations may require advanced JavaScript knowledge.
- Custom fields in Jotform need manual mapping to Facebook Conversions.