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Capture leads with Jotform and send them to Facebook Conversions for optimized ad targeting. Latenode's visual editor makes complex data mapping simple, while affordable execution time pricing keeps costs down as your lead flow grows.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Jotform, triggered by another scenario, or executed manually (for testing purposes). In most cases, Jotform or Facebook Conversions will be your first step. To do this, click "Choose an app," find Jotform or Facebook Conversions, and select the appropriate trigger to start the scenario.

Select the Jotform node from the app selection panel on the right.

Jotform
Next, click the plus (+) icon on the Jotform node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

Jotform
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Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Jotform
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Iterator
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Webhook response
After configuring Jotform, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Jotform and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Jotform and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Jotform + Google Sheets + Facebook Conversions: Capture new form submissions in Jotform, log the submission data in a Google Sheet, and then send an event to Facebook Conversions to track the submission as a conversion.
Facebook Conversions + Jotform + Slack: When a Facebook ad conversion event occurs, retrieve the associated Jotform submission and send a notification in Slack with the submission details.
About Jotform
Use Jotform in Latenode to automate data collection and processing. Trigger workflows from new form submissions, validating and routing data to your CRM, database, or other apps. Enrich Jotform data with AI or custom logic, eliminating manual entry and ensuring consistent data handling across your systems.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Jotform account to Facebook Conversions using Latenode?
To connect your Jotform account to Facebook Conversions on Latenode, follow these steps:
Can I track form submissions as Facebook conversion events?
Yes, you can! Latenode lets you map form data directly to conversion events for detailed campaign analysis. Use AI-powered blocks to filter and enrich data for optimal insights.
What types of tasks can I perform by integrating Jotform with Facebook Conversions?
Integrating Jotform with Facebook Conversions allows you to perform various tasks, including:
Can I use JavaScript to transform Jotform data?
Yes! Latenode’s JavaScript blocks let you manipulate Jotform data before sending it to Facebook Conversions, offering unmatched customization.
Are there any limitations to the Jotform and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: