How to connect Landbot.io and Close CRM
Create a New Scenario to Connect Landbot.io and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Landbot.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Landbot.io or Close CRM will be your first step. To do this, click "Choose an app," find Landbot.io or Close CRM, and select the appropriate trigger to start the scenario.

Add the Landbot.io Node
Select the Landbot.io node from the app selection panel on the right.

Landbot.io
Configure the Landbot.io
Click on the Landbot.io node to configure it. You can modify the Landbot.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Landbot.io node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

Landbot.io
⚙
Close CRM
Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Landbot.io and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Landbot.io and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Close CRM
Trigger on Webhook
⚙
Landbot.io
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Landbot.io, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Landbot.io and Close CRM integration works as expected. Depending on your setup, data should flow between Landbot.io and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Landbot.io and Close CRM
Landbot.io + Close CRM + Slack: When a new event is watched in Landbot.io (e.g., a lead qualifies), a new lead is created in Close CRM. Then, a message is sent to a Slack channel to notify the sales team about the new lead.
Close CRM + Landbot.io + Google Sheets: When a lead's status changes in Close CRM, a text message is sent to the customer via Landbot.io, and the interaction is logged in a Google Sheet.
Landbot.io and Close CRM integration alternatives
About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
Similar apps
Related categories
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
See how Latenode works
FAQ Landbot.io and Close CRM
How can I connect my Landbot.io account to Close CRM using Latenode?
To connect your Landbot.io account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Landbot.io and click on "Connect".
- Authenticate your Landbot.io and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads in Close CRM from new Landbot.io submissions?
Yes, with Latenode you can! Automatically create leads in Close CRM based on Landbot.io form submissions. This ensures timely follow-up, boosting sales efficiency. Plus, use JavaScript to enrich data.
What types of tasks can I perform by integrating Landbot.io with Close CRM?
Integrating Landbot.io with Close CRM allows you to perform various tasks, including:
- Create new Close CRM leads from Landbot.io form submissions.
- Update existing Close CRM leads based on Landbot.io data.
- Send personalized follow-up emails via Close CRM after a Landbot.io interaction.
- Trigger Close CRM tasks when specific criteria are met in Landbot.io.
- Analyze Landbot.io conversation data within Close CRM for better insights.
What Landbot.io events can trigger Close CRM workflows in Latenode?
New form submissions, completed conversations, and specific user responses in Landbot.io can trigger workflows, updating or creating leads in Close CRM automatically.
Are there any limitations to the Landbot.io and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Landbot.io logic may require custom JavaScript for optimal data mapping.
- Real-time data synchronization depends on the API limits of both Landbot.io and Close CRM.
- File attachments from Landbot.io might need additional parsing before being used in Close CRM.