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Create a New Scenario to Connect Landbot.io and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Landbot.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Landbot.io or Google Analytics will be your first step. To do this, click "Choose an app," find Landbot.io or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Landbot.io Node
Select the Landbot.io node from the app selection panel on the right.
Landbot.io
Configure the Landbot.io
Click on the Landbot.io node to configure it. You can modify the Landbot.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Landbot.io node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Landbot.io
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Landbot.io and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Landbot.io and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Landbot.io
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Landbot.io, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Landbot.io and Google Analytics integration works as expected. Depending on your setup, data should flow between Landbot.io and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Landbot.io + Google Sheets + Google Analytics: When a new event is watched in Landbot.io, the data is added as a new row in Google Sheets. This event also triggers the creation of a key event in Google Analytics for tracking chatbot engagement.
Google Analytics + Landbot.io + Slack: When Google Analytics runs a report indicating a change in website traffic, a survey is triggered in Landbot.io. The response of this survey is then sent to a Slack channel for immediate notification.
About Landbot.io
Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Landbot.io account to Google Analytics using Latenode?
To connect your Landbot.io account to Google Analytics on Latenode, follow these steps:
Can I track chatbot conversion rates in Google Analytics?
Yes, you can! Latenode lets you send Landbot.io events to Google Analytics for granular insights. Track conversions, user behavior, and bot ROI—no coding needed, or add custom JS.
What types of tasks can I perform by integrating Landbot.io with Google Analytics?
Integrating Landbot.io with Google Analytics allows you to perform various tasks, including:
What Landbot.io chatbot events can I send to Google Analytics?
Latenode lets you track any Landbot.io event, from button clicks to form submissions, enriching your analytics with granular chatbot data.
Are there any limitations to the Landbot.io and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: