Landbot.io and HubSpot Integration

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Automatically add Landbot.io leads into HubSpot CRM, and score them based on chatbot answers. Latenode's visual editor and affordable execution-based pricing give you full control without breaking the bank.

Swap Apps

Landbot.io

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Landbot.io and HubSpot

Create a New Scenario to Connect Landbot.io and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Landbot.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Landbot.io or HubSpot will be your first step. To do this, click "Choose an app," find Landbot.io or HubSpot, and select the appropriate trigger to start the scenario.

Add the Landbot.io Node

Select the Landbot.io node from the app selection panel on the right.

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Configure the Landbot.io

Click on the Landbot.io node to configure it. You can modify the Landbot.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Landbot.io node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

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Configure the Landbot.io and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Landbot.io and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Landbot.io, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Landbot.io and HubSpot integration works as expected. Depending on your setup, data should flow between Landbot.io and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Landbot.io and HubSpot

Landbot.io + HubSpot + Slack: When a new event is triggered in Landbot.io (e.g., a form submission), a new contact is created or updated in HubSpot. Then, a notification is sent via Slack to the sales team about the new lead.

HubSpot + Landbot.io + Google Sheets: When a contact is updated or created in HubSpot, a survey is sent to the contact via Landbot.io. The responses from Landbot.io are then saved to a Google Sheet.

Landbot.io and HubSpot integration alternatives

About Landbot.io

Use Landbot.io in Latenode to build no-code chatbots, then connect them to your wider automation. Capture leads, qualify prospects, or provide instant support and trigger follow-up actions directly in your CRM, databases, or marketing tools. Latenode handles complex logic, scaling, and integrations without per-step fees.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Landbot.io and HubSpot

How can I connect my Landbot.io account to HubSpot using Latenode?

To connect your Landbot.io account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Landbot.io and click on "Connect".
  • Authenticate your Landbot.io and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I qualify leads from Landbot.io in HubSpot automatically?

Yes, you can. Latenode allows enriching lead data with AI to qualify them in HubSpot. Benefit: focus on the most promising leads for increased sales efficiency.

What types of tasks can I perform by integrating Landbot.io with HubSpot?

Integrating Landbot.io with HubSpot allows you to perform various tasks, including:

  • Create new HubSpot contacts from Landbot.io chatbot submissions.
  • Update existing HubSpot contact properties based on chat interactions.
  • Trigger HubSpot workflows when specific events occur in Landbot.io.
  • Segment contacts in HubSpot based on Landbot.io conversation data.
  • Send personalized follow-up emails via HubSpot after a Landbot.io chat.

Can I use JavaScript code within my Landbot.io + HubSpot workflows?

Yes, Latenode allows you to add custom JavaScript code. This adds complex logic and data transformations, going beyond standard no-code options.

Are there any limitations to the Landbot.io and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Landbot.io flows may require careful mapping to HubSpot fields.
  • Rate limits on the Landbot.io or HubSpot API can affect workflow speed.
  • Historical Landbot.io data prior to integration won't automatically sync.

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