Lark and Google Analytics Integration

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Capture Lark user engagement as Google Analytics events, creating custom reports to improve team adoption. Latenode’s visual editor and affordable execution pricing let you refine tracking without cost concerns.

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Lark

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Lark and Google Analytics

Create a New Scenario to Connect Lark and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lark, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lark or Google Analytics will be your first step. To do this, click "Choose an app," find Lark or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Lark Node

Select the Lark node from the app selection panel on the right.

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Lark

Configure the Lark

Click on the Lark node to configure it. You can modify the Lark URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Lark

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Connect Lark

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Lark node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the Lark and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Lark and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Lark, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Lark and Google Analytics integration works as expected. Depending on your setup, data should flow between Lark and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Lark and Google Analytics

Google Analytics + Lark + Slack: Retrieve marketing campaign performance data from Google Analytics, format it, and share key metrics with the marketing team in a Lark group chat and a separate Slack channel.

Google Analytics + Google Sheets + Lark: Automatically fetch Google Analytics data on a daily basis and store it in a Google Sheet. Then, send a summary of key metrics from the sheet to a Lark group chat for the team's daily review.

Lark and Google Analytics integration alternatives

About Lark

Use Lark within Latenode to centralize team comms & automate notifications based on workflow triggers. Aggregate messages, streamline approvals, and post updates to specific channels. Benefit from Latenode's visual editor and logic tools for advanced routing that keeps everyone informed and aligned.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Lark and Google Analytics

How can I connect my Lark account to Google Analytics using Latenode?

To connect your Lark account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Lark and click on "Connect".
  • Authenticate your Lark and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Lark message campaigns in Google Analytics?

Yes, you can! Latenode enables seamless data flow, letting you track campaign performance directly within Google Analytics. Analyze user engagement with detailed reports.

What types of tasks can I perform by integrating Lark with Google Analytics?

Integrating Lark with Google Analytics allows you to perform various tasks, including:

  • Track new user acquisition from Lark campaigns in Google Analytics.
  • Automatically update Google Analytics with Lark group engagement data.
  • Send Lark notifications based on Google Analytics conversion goals.
  • Report on Lark message click-through rates inside Google Analytics.
  • Analyze which Lark channels drive the most website traffic.

What Lark events can trigger automations on Latenode?

Latenode supports triggers for new messages, reactions, and user joins. Build custom workflows responding to user activity in Lark.

Are there any limitations to the Lark and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data from before the integration setup won't be available.
  • Custom event tracking requires some familiarity with Google Analytics event structure.
  • Reporting delays from Google Analytics can affect real-time automation accuracy.

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