How to connect Lark and Google Business Profile
Create a New Scenario to Connect Lark and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Lark, triggered by another scenario, or executed manually (for testing purposes). In most cases, Lark or Google Business Profile will be your first step. To do this, click "Choose an app," find Lark or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Lark Node
Select the Lark node from the app selection panel on the right.

Lark
Add the Google Business Profile Node
Next, click the plus (+) icon on the Lark node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Lark and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Lark and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Lark, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Lark and Google Business Profile integration works as expected. Depending on your setup, data should flow between Lark and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Lark and Google Business Profile
Google Business Profile + Lark + Slack: When a new positive review is received in Google Business Profile, a message is sent to a dedicated Lark channel. Simultaneously, a notification is sent to a manager on Slack about the new review.
Google Business Profile + Google Sheets + Lark: Upon receiving a new review on Google Business Profile, the review details are stored in a Google Sheet. Concurrently, a message containing the review is posted to a Lark channel for team review and discussion.
Lark and Google Business Profile integration alternatives
About Lark
Use Lark within Latenode to centralize team comms & automate notifications based on workflow triggers. Aggregate messages, streamline approvals, and post updates to specific channels. Benefit from Latenode's visual editor and logic tools for advanced routing that keeps everyone informed and aligned.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Lark and Google Business Profile
How can I connect my Lark account to Google Business Profile using Latenode?
To connect your Lark account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Lark and click on "Connect".
- Authenticate your Lark and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Lark channel messages to Google Business Profile?
Yes, you can! Latenode lets you create no-code workflows to post messages. This ensures your audience sees key updates instantly, boosting engagement and saving time.
What types of tasks can I perform by integrating Lark with Google Business Profile?
Integrating Lark with Google Business Profile allows you to perform various tasks, including:
- Post new Lark channel messages as Google Business Profile updates.
- Send Google Business Profile review summaries to a Lark channel.
- Create tasks in Lark from negative Google Business Profile reviews.
- Update Google Business Profile information based on Lark form submissions.
- Schedule Google Business Profile posts based on Lark calendar events.
How secure is my data when integrating Lark on Latenode?
Latenode employs advanced encryption and security protocols to protect your data during Lark integrations, ensuring a secure workflow environment.
Are there any limitations to the Lark and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Lark and Google Business Profile APIs may affect workflow speed.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration between platforms is not directly supported.