How to connect Launch27 and Google Analytics
Create a New Scenario to Connect Launch27 and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Launch27, triggered by another scenario, or executed manually (for testing purposes). In most cases, Launch27 or Google Analytics will be your first step. To do this, click "Choose an app," find Launch27 or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Launch27 Node
Select the Launch27 node from the app selection panel on the right.

Launch27
Configure the Launch27
Click on the Launch27 node to configure it. You can modify the Launch27 URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Launch27 node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Launch27 and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Launch27 and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Launch27, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Launch27 and Google Analytics integration works as expected. Depending on your setup, data should flow between Launch27 and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Launch27 and Google Analytics
Launch27 + Google Analytics + Google Sheets: When a new booking is created in Launch27, Google Analytics tracks it as a key event. Then, the booking data is added as a new row in Google Sheets for performance analysis.
Google Analytics + Launch27 + Slack: Run a report in Google Analytics to monitor bookings. If the booking count from Launch27 decreases, send a Slack message to a designated channel alerting the team to investigate the drop.
Launch27 and Google Analytics integration alternatives
About Launch27
Automate Launch27 booking & service management within Latenode. Create flows that sync bookings with calendars, trigger follow-ups based on booking status, or generate reports. Use Latenode's visual builder & JS node for custom logic, connecting Launch27 data to other apps without code limits. Scale operations with affordable, usage-based pricing.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Launch27 and Google Analytics
How can I connect my Launch27 account to Google Analytics using Latenode?
To connect your Launch27 account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Launch27 and click on "Connect".
- Authenticate your Launch27 and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track booking conversions from Launch27 in Google Analytics?
Yes, you can! Latenode allows you to send booking data to Google Analytics automatically. Gain insights into your marketing ROI, visualizing conversion funnels directly within Google Analytics.
What types of tasks can I perform by integrating Launch27 with Google Analytics?
Integrating Launch27 with Google Analytics allows you to perform various tasks, including:
- Track new Launch27 bookings as conversions in Google Analytics.
- Send customer data to Google Analytics for enhanced segmentation.
- Analyze booking source attribution in Google Analytics reports.
- Trigger custom events in Google Analytics based on booking status.
- Visualize user behavior across booking and website interactions.
How can I use JavaScript to enhance my Launch27 integrations?
Use Latenode's JavaScript blocks to transform data or create custom logic for advanced filtering and routing between Launch27 and Google Analytics.
Are there any limitations to the Launch27 and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Launch27 prior to integration cannot be retroactively sent.
- Custom dimensions in Google Analytics require manual setup.
- Reporting discrepancies may occur due to data sampling in Google Analytics.