How to connect LiveChat and HubSpot
Create a New Scenario to Connect LiveChat and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a LiveChat, triggered by another scenario, or executed manually (for testing purposes). In most cases, LiveChat or HubSpot will be your first step. To do this, click "Choose an app," find LiveChat or HubSpot, and select the appropriate trigger to start the scenario.

Add the LiveChat Node
Select the LiveChat node from the app selection panel on the right.

LiveChat
Configure the LiveChat
Click on the LiveChat node to configure it. You can modify the LiveChat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the LiveChat node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the LiveChat and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the LiveChat and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring LiveChat, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the LiveChat and HubSpot integration works as expected. Depending on your setup, data should flow between LiveChat and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect LiveChat and HubSpot
LiveChat + HubSpot + Slack: When a chat is deactivated in LiveChat, the transcript details are used to create or update a contact in HubSpot. If a new contact is created, a notification is sent to a Slack channel.
LiveChat + HubSpot + Google Sheets: When a chat is deactivated in LiveChat, the conversation details are used to create or update a contact in HubSpot. Then a row is added to a Google Sheet with the chat details and HubSpot contact information for weekly summary.
LiveChat and HubSpot integration alternatives
About LiveChat
Integrate LiveChat into Latenode to automate support workflows. Route chats based on keywords, tag conversations, or trigger automated responses. Connect LiveChat data to other apps (CRM, databases) for unified insights. Simplify complex routing and ensure agents have context – all visually, and without code.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ LiveChat and HubSpot
How can I connect my LiveChat account to HubSpot using Latenode?
To connect your LiveChat account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select LiveChat and click on "Connect".
- Authenticate your LiveChat and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create HubSpot contacts from new LiveChat conversations?
Yes, you can! Latenode allows you to create these workflows with no-code blocks, or even use prompt-based AI to parse conversation details and enrich the contact data.
What types of tasks can I perform by integrating LiveChat with HubSpot?
Integrating LiveChat with HubSpot allows you to perform various tasks, including:
- Create new HubSpot contacts from LiveChat transcripts automatically.
- Update HubSpot contact properties based on LiveChat interactions.
- Trigger LiveChat conversations based on HubSpot workflow events.
- Send internal notifications for high-priority LiveChat support requests.
- Log LiveChat interactions as activities on HubSpot contact timelines.
HowquicklycanIsetupanautomationworkflowforLiveChatonLatenode?
With Latenode’s visual editor, you can set up a basic automation workflow in minutes. Advanced logic and custom JavaScript blocks are also available.
Are there any limitations to the LiveChat and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from LiveChat to HubSpot requires custom setup.
- Complex conditional logic may require JavaScript for advanced customization.
- Rate limits of LiveChat and HubSpot APIs may impact high-volume workflows.