How to connect Loyverse and Google Analytics
Create a New Scenario to Connect Loyverse and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Loyverse, triggered by another scenario, or executed manually (for testing purposes). In most cases, Loyverse or Google Analytics will be your first step. To do this, click "Choose an app," find Loyverse or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Loyverse Node
Select the Loyverse node from the app selection panel on the right.


Loyverse

Configure the Loyverse
Click on the Loyverse node to configure it. You can modify the Loyverse URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Loyverse node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Google Analytics

Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Loyverse and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Loyverse and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Loyverse
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Loyverse, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Loyverse and Google Analytics integration works as expected. Depending on your setup, data should flow between Loyverse and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Loyverse and Google Analytics
Loyverse + Google Sheets + Google Analytics: When a new or updated item is registered in Loyverse, its sales data is added to a Google Sheet. Google Analytics then runs a report based on this data to analyze product trends.
Google Analytics + Loyverse + Slack: Google Analytics runs a report. If a significant drop in sales is detected based on Loyverse data (simulated by retrieving receipt data), a Slack message alerts the sales team.
Loyverse and Google Analytics integration alternatives

About Loyverse
Sync Loyverse sales data to your accounting or marketing tools using Latenode. Automate inventory updates based on Loyverse transactions. Trigger custom workflows for customer loyalty programs. Latenode lets you connect Loyverse data to any app without code, adding powerful automation to your POS system.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Loyverse and Google Analytics
How can I connect my Loyverse account to Google Analytics using Latenode?
To connect your Loyverse account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Loyverse and click on "Connect".
- Authenticate your Loyverse and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Loyverse sales in Google Analytics?
Yes, you can! Latenode automates sending Loyverse sales data to Google Analytics, providing insights into sales performance. Combine no-code blocks with JavaScript for advanced reporting.
What types of tasks can I perform by integrating Loyverse with Google Analytics?
Integrating Loyverse with Google Analytics allows you to perform various tasks, including:
- Track in-store purchase value in Google Analytics as a conversion event.
- Analyze Loyverse sales data alongside Google Analytics website traffic.
- Send Loyverse customer data to Google Analytics for audience segmentation.
- Automatically update Google Analytics with Loyverse inventory changes.
- Trigger personalized marketing campaigns based on Loyverse purchase history.
How can I use Loyverse customer data to personalize ads?
Latenode allows you to send Loyverse customer segments to Google Analytics, creating tailored audiences for more effective ad campaigns.
Are there any limitations to the Loyverse and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Loyverse might require custom scripting for import.
- Data synchronization frequency depends on your Latenode plan limits.
- Custom reports may require familiarity with Google Analytics' reporting API.