Connect Mailchimp and Google Analytics Integrations

Try it now See how it works

Swap Apps

Step 1: Choose a Trigger

Step 2: Choose an Action

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Try it now

No credit card needed

Without restriction

How to connect Mailchimp and Google Analytics

Integrating Mailchimp with Google Analytics opens up a world of insights into your email campaigns. By connecting these two powerful platforms, you can track user behavior, assess campaign performance, and make informed marketing decisions. Platforms like Latenode simplify this process, allowing you to create seamless workflows without any coding knowledge. With this integration, you’ll gain a clearer picture of how your emails drive traffic and conversions on your website.

Step 1: Create a New Scenario to Connect Mailchimp and Google Analytics

Step 2: Add the First Step

Step 3: Add the Mailchimp Node

Step 4: Configure the Mailchimp

Step 5: Add the Google Analytics Node

Step 6: Authenticate Google Analytics

Step 7: Configure the Mailchimp and Google Analytics Nodes

Step 8: Set Up the Mailchimp and Google Analytics Integration

Step 9: Save and Activate the Scenario

Step 10: Test the Scenario

Why Integrate Mailchimp and Google Analytics?

Integrating Mailchimp with Google Analytics can significantly enhance your marketing efforts by providing you with valuable insights into your email campaigns and their impact on your website's traffic. Both tools serve distinct purposes but, when combined, can help you track user engagement, conversions, and overall campaign performance.

Here are some key benefits of using Mailchimp alongside Google Analytics:

Enhanced Tracking: By integrating Mailchimp with Google Analytics, you can monitor how users interact with your website after clicking through from your email campaigns. This helps in understanding which campaigns drive traffic and conversions.
Detailed Analytics Data: Google Analytics offers in-depth data analysis, allowing you to see metrics such as bounce rates, session durations, and pages per session, giving a clearer picture of user behavior.
Goal Tracking: Setting up goals in Google Analytics for specific actions—like purchases, sign-ups, or other conversions—can help you measure the effectiveness of your email marketing campaigns.
Segmentation Insights: You can identify which audience segments are most responsive to your emails. By analyzing the performance data from Google Analytics, you can tailor your future campaigns to better meet the needs of specific groups.

To integrate Mailchimp with Google Analytics effectively, follow these steps:

Log in to your Mailchimp account and navigate to your account settings.
Go to the Integrations tab and find Google Analytics.
Enable the integration by entering your Google Analytics tracking ID.
Once enabled, ensure that you use UTM parameters in your Mailchimp campaigns to track sources effectively.
After sending your campaigns, visit Google Analytics to analyze the performance data.

If you seek a no-code solution for building workflows between Mailchimp and Google Analytics, consider utilizing an integration platform like Latenode. This powerful tool allows you to create workflows with visual interfaces, enabling you to automate tasks between your email marketing and analytics without the need for complex programming.

By leveraging the integration of Mailchimp and Google Analytics, you can create a data-driven marketing strategy that enhances user engagement, optimizes campaign performance, and ultimately drives your business growth.

Most Powerful Ways To Connect Mailchimp and Google Analytics?

Connecting Mailchimp and Google Analytics can significantly enhance your marketing strategy by providing deeper insights into user behavior and campaign performance. Here are three powerful ways to achieve this integration:

Enable Google Analytics Tracking in Mailchimp:
The simplest way to connect Mailchimp and Google Analytics is by enabling tracking for your campaigns in Mailchimp. When you create an email campaign, go to the Settings section and check the option for Google Analytics link tracking. This automatically adds tracking parameters to your links so that you can monitor user activity in Google Analytics once they click through from your campaign.
Use UTM Parameters:
To gain more detailed insights, utilize UTM parameters in your Mailchimp campaigns. You can manually create UTM tags for your links, which will help you identify the source, medium, and campaign name in Google Analytics. For instance:
- Source: mailchimp
- Medium: email
- Campaign: your_campaign_name
By doing so, all traffic generated from your campaigns will be easily identifiable within Google Analytics.
Utilize Integration Platforms like Latenode:
If you want a more seamless and customizable integration, consider using platforms like Latenode. This no-code platform allows you to create automated workflows between Mailchimp and Google Analytics, enabling you to send specific events or data points from your email campaigns to Google Analytics in real-time. You can set triggers based on certain conditions, ensuring that you capture the most relevant data and insights from your marketing efforts.

By implementing these strategies, you can effectively connect Mailchimp and Google Analytics, leading to improved campaign tracking and ultimately enhancing your overall marketing performance.

Get started free

How Does Mailchimp work?

Mailchimp is a robust email marketing platform that empowers users to manage their marketing campaigns effectively. One of its standout features is the ability to integrate with various tools and applications, enhancing its functionality and enabling seamless workflows. By leveraging integrations, businesses can connect Mailchimp with their existing software ecosystem, allowing for streamlined data transfer and improved collaboration between different platforms.

Integrations work by linking Mailchimp with other applications through APIs (Application Programming Interfaces) or integration platforms like Latenode. These connections allow users to automate tasks, such as syncing contacts from a CRM, importing online store data, or analyzing campaign performance through analytics tools. With these integrations, users can focus more on strategy and less on manual processes.

There are several common categories of Mailchimp integrations:

CRM Integrations: Connect your customer relationship management tools to import subscriber data directly into Mailchimp.
E-commerce Integrations: Sync your online store to manage customer lists and track sales results from email campaigns.
Social Media Integrations: Share your campaigns across social platforms and capture new leads directly from your social media channels.

By utilizing these integration capabilities, Mailchimp users can create a more cohesive marketing strategy, ensuring that all aspects of their operations are aligned. Whether you aim to automate your email campaigns or gain insights into customer behaviors, integrating Mailchimp with other tools can significantly enhance your marketing effectiveness.

How Does Google Analytics work?

Google Analytics is a powerful tool designed to help businesses track and analyze their website traffic and user behavior. One of the platform's strengths lies in its ability to integrate with various other applications and services, enhancing its functionality and providing deeper insights. Integrations allow users to connect their analytics with CRM systems, marketing tools, and even project management platforms to streamline data collection and reporting.

In practice, integrations often work through APIs (Application Programming Interfaces), which facilitate communication between Google Analytics and other software. By leveraging these APIs, users can automate data flow, ensuring that information is consistently updated across platforms. For instance, if a user integrates Google Analytics with a marketing automation tool, they can directly send user behavior data to refine targeting strategies and enhance campaign performance.

Platforms like Latenode make these integrations even more accessible for users who may not have programming skills. With Latenode, businesses can visually create workflows that incorporate various services, including Google Analytics. This no-code approach allows marketers and analysts to develop custom dashboards and reports without needing extensive technical knowledge.

Identify the tools you want to integrate with Google Analytics.
Utilize API documentation to connect these tools.
Leverage platforms like Latenode to facilitate the integration process.
Monitor the data flow to ensure accuracy and efficiency.

By harnessing the power of integrations, businesses can transform their analytics data into actionable insights, driving informed decision-making and optimizing overall performance.

Get started free

FAQ Mailchimp and Google Analytics

How do I integrate Mailchimp with Google Analytics?

To integrate Mailchimp with Google Analytics, follow these steps:

Log in to your Mailchimp account.
Go to your account settings and select Integrations.
Find Google Analytics and click Connect.
Follow the prompts to sign into your Google account and allow permissions.
Choose the audience you want to track and enable link tracking.

What data can I track by integrating Mailchimp with Google Analytics?

When you integrate Mailchimp with Google Analytics, you can track the following data:

Email campaign performance
Website traffic generated from email campaigns
User behavior on your website after clicking links in emails
Conversion rates of campaigns
Overall engagement metrics

How do I know if my integration is working correctly?

You can verify your integration by:

Sending a test email campaign and clicking the links within it.
Checking the Campaigns report in Mailchimp for Google Analytics data.
Reviewing Acquisition reports within Google Analytics to see traffic from your email campaigns.

Can I track multiple Mailchimp campaigns with Google Analytics?

Yes, you can track multiple Mailchimp campaigns using Google Analytics. Each campaign can be differentiated by UTM parameters, which Mailchimp generates automatically when you enable link tracking. This allows you to analyze the performance of each campaign individually.

What should I do if my Google Analytics data is not showing up in Mailchimp?

If your Google Analytics data is not appearing in Mailchimp, consider these troubleshooting steps:

Ensure that link tracking is enabled for your campaigns.
Check if you have the correct Google Analytics account connected.
Verify that the UTM parameters are properly set up in your campaign settings.
Wait up to 24 hours for data to appear in the reports after the campaign is sent.

Get started free

Reviews

Discover User Insights and Expert Opinions on Automation Tools 🚀

Srivamshi

@Srivamshi

April 29, 2024

Latenode = budget-friendly automation hero. Does everything I need, simple interface, great value. Ditch the expensive options! 😀

Mike Kirshtein

Founder & Leadership at Audax Group

March 5, 2024

Latenode has replaced Zapier and Make⚡️ Our business requires us to send lots of webhooks every day and we need a reliable service that's easy on the pockets and that's Latenode.

Loïc Pipoz

@LoïcPipoz

February 23, 2024

Really good solution to automate anything with any API ! Nice integration of IA. Would love if launching service on AWS EU !! 🔥

‍

Mohamad Eldeeb

@mohamad_eldeeb

April 10, 2024

Really good solution to automate anything with any API ! Nice integration of AI.

‍

Nabil Narin

@NabilNarin

July 6, 2024

Latenode overall are great! 🚀 Its great to see latenode because it offers cheaper price and also the platform are easy to navigate and not to steep for learning but maybe the documentation should be updated. everything else are perfect!

‍

Chandresh Yadav

@ChandreshYadav

July 7, 2024

Works fine cheaper then Zapier! 💸

‍

Ryan

@Ryan

April 29, 2024

Latenode A Great Choice For Low Code. I have been working with Latenode for about 5 months moving some flows from other services. The move has been great and the team is very responsive when help was needed to learn the new system. Their pricing is better than I have seen anywhere else 🔥

Hammad Hafeez

@HammadHafeez

July 10, 2024

Latenode is Hero 🚀 Latenode blows away the competition with its unbeatable services: 99% uptime automations, affordable pricing saves me money, and the user-friendly interface keeps things running smooth plus for complex tasks, I can add custom code and headless browser automation. Forget Zapier, Latenode is my new workflow automation!

Wael Esmair

@Wael_Esmair

March 21, 2024

Latenode is an extremely impressive product! Latenode's support for custom code has allowed us to tailor automation solutions precisely to our (and our clients) needs. The platform is super flexible and we are very excited to see what other non-typical use cases we can implement using their product. Support is very helpful and it's nice to know that we have a whole community to lean on.

Sri Vamshi

[email protected]

April 29, 2024

Latenode is a hidden gem! If you use Zapier for automation, check this out. Super similar features but way, WAY more affordable. The free plan is generous, and it's easy to set up workflows even if you're not tech-savvy. Perfect for small businesses or anyone wanting to simplify their life with automation on a budget. Highly recommend!

‍

Doug

@Doug

March 6, 2024

Beginning of Great Things. They're new, but doing an excellent job providing a very serious alternative to their competition. As a beginner, Latenodes documentation, templates and affiliate connections are all helpful to get your flow ideas started. Very friendly to communicate with and looking forward to their success 🚀

Carlos Jimenez

@CarlosJimenez

August 28, 2024

Best automation tool for the price. The price model is excelent for complex automation. The integrations are dev friendly and the Code optiones are a life saver. I think this software is a incredible product with an awesome future 🚀

‍

Celiker Atak

@Celiker_Atak

April 15, 2024

Latenode is a powerful automation tool. Zapier is a powerful automation tool that can help businesses of all sizes save time and money. It's easy to use, even for those with no coding experience, and it can connect hundreds of different apps and services. However, it can be expensive for some users, and it can be difficult to troubleshoot when things go wrong.The best part of the application is that it is a cheaper system compared to other platforms 🔥

Stockton F.

@stockton_fisher

March 11, 2024

I honestly love how Latenode has approached automation. The "low-code" approach is perfect for my needs. I'm not a developer, but with the help of their AI helper I can get cool stuff done very quickly! For most of the time, the beautiful drag-n-drop canvas gets the job done very efficiently. I also love their method of creating your own "connectors" using nodules. Makes it very easy to re-use custom connection nodes in other scenarios. The pricing also makes a lot of sense if you're doing "less" but "longer running" processes.

‍

Christian Jade Yap Samson

@ChristianJade

April 6, 2024

You must try it! 🔥 I've been blown away by Latenode's ease of use and affordability. As someone who's currently testing it out, I can honestly say it's exceeded my expectations at every turn. The platform itself is incredibly intuitive. They've struck a perfect balance between no-code and low-code functionality, making it accessible for beginners but powerful enough for complex automations. The best part? During my testing phase, I haven't encountered a single error. Everything has run smoothly and exactly as intended. Latenode is a game-changer for anyone looking to streamline their workflows without breaking the bank. It's a must-try for anyone looking to boost their productivity.

Hoang

@Hoang

September 6, 2024

Latenode, awesome support from the team and automation 🚀 Latenode and their support team have been great and responsive in providing my team with support in creating a workflow where our data from Google Sheet Form Submissions will take the users that submitted the form and then use our OpenAI API to create newsletters to send to them. Their price point and use of credits through execution time allows it to be a cheaper alternative to Zapier or Make. Drag and drop modules give it a familiar experience when compared to its competitors and get the same job done at a cost-effective price.

Leland Best

@Leland_Best

April 1, 2024

Finally found what I was looking for...Even before seeing what was under the hood and meeting face to face with Daniel (CMO), I was already impressed with the business model compared to the others. As someone who's been marketing software products for over 2 decades, and a user of all things automation (to some extent or another) such as Zapier, Pabbly, n8n, and Active Pieces; I felt compelled to go right for a partnership deal with these guys. It was kind of a no-brainer. Looking forward to building some incredible automations for businesses around the world with this team.

Backed by