How to connect Mailhook and Google Analytics
Create a New Scenario to Connect Mailhook and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailhook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailhook or Google Analytics will be your first step. To do this, click "Choose an app," find Mailhook or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Mailhook Node
Select the Mailhook node from the app selection panel on the right.

Mailhook
Configure the Mailhook
Click on the Mailhook node to configure it. You can modify the Mailhook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Mailhook node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Mailhook and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailhook and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Mailhook
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Webhook response
Save and Activate the Scenario
After configuring Mailhook, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailhook and Google Analytics integration works as expected. Depending on your setup, data should flow between Mailhook and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailhook and Google Analytics
Mailhook + Google Analytics + Slack: When a new email is received via Mailhook, trigger a Google Analytics report. If the report data meets a defined goal criteria, send a notification to a Slack channel.
Google Analytics + Mailhook + Google Sheets: If a Google Analytics report indicates an underperforming campaign, use Mailhook data to extract campaign information and save it into a Google Sheet for further analysis.
Mailhook and Google Analytics integration alternatives
About Mailhook
Use Mailhook in Latenode to instantly capture incoming emails and parse their contents into usable data. Trigger workflows on specific email events, like form submissions or order confirmations. Route parsed data to other apps, databases, or AI models for advanced processing. Automate email handling without code and scale as needed.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Mailhook and Google Analytics
How can I connect my Mailhook account to Google Analytics using Latenode?
To connect your Mailhook account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailhook and click on "Connect".
- Authenticate your Mailhook and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email opens in Google Analytics via Mailhook?
Yes, you can! Latenode’s visual editor simplifies data mapping, letting you send Mailhook open events to Google Analytics for enhanced campaign analysis. Unlock deeper insights instantly.
What types of tasks can I perform by integrating Mailhook with Google Analytics?
Integrating Mailhook with Google Analytics allows you to perform various tasks, including:
- Track email campaign performance directly within Google Analytics.
- Automatically update Google Analytics with new subscriber information.
- Analyze user behavior based on email interactions.
- Trigger personalized website experiences based on email engagement.
- Create custom reports combining email and web analytics data.
Can I use JavaScript functions to transform Mailhook data for Google Analytics?
Yes! Latenode allows you to use JavaScript to customize data before sending it to Google Analytics, enabling advanced data manipulation and insights.
Are there any limitations to the Mailhook and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Analytics' data sampling may affect accuracy with very high email volumes.
- Real-time data transfer is subject to the API rate limits of both Mailhook and Google Analytics.
- Complex data transformations may require advanced JavaScript knowledge.