Mautic and Customer.io Integration

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Sync Mautic leads to Customer.io for personalized journeys. Latenode's visual editor and JavaScript nodes make complex data transformations easy. Scale sophisticated automations affordably by paying only for execution time.

Mautic + Customer.io integration

Connect Mautic and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Mautic

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mautic and Customer.io

Create a New Scenario to Connect Mautic and Customer.io

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mautic, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mautic or Customer.io will be your first step. To do this, click "Choose an app," find Mautic or Customer.io, and select the appropriate trigger to start the scenario.

Add the Mautic Node

Select the Mautic node from the app selection panel on the right.

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Mautic

Configure the Mautic

Click on the Mautic node to configure it. You can modify the Mautic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mautic

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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Mautic node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Configure the Mautic and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Run node once

Set Up the Mautic and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mautic, Customer.io, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Mautic and Customer.io integration works as expected. Depending on your setup, data should flow between Mautic and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mautic and Customer.io

Mautic + Customer.io + Slack: When a new contact is added in Mautic, their information is synced to Customer.io, and the sales team is notified via a Slack channel.

Customer.io + Mautic + Zoom: When a customer is added to a specific segment in Customer.io, a matching contact is created in Mautic, and a personalized Zoom meeting is scheduled for them.

Mautic and Customer.io integration alternatives

About Mautic

Automate marketing with Mautic in Latenode. Sync contacts, track campaigns, and trigger actions based on customer behavior. Integrate Mautic with other apps for a 360ยฐ view of your customers. Use Latenode's visual editor and code blocks to build custom workflows that adapt to your business needs without complex coding or expensive add-ons.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Mautic and Customer.io

How can I connect my Mautic account to Customer.io using Latenode?

To connect your Mautic account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mautic and click on "Connect".
  • Authenticate your Mautic and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Mautic contacts to Customer.io segments?

Yes, you can! Latenode's visual interface simplifies this, letting you instantly update Customer.io segments with Mautic contacts, enabling personalized follow-up.

What types of tasks can I perform by integrating Mautic with Customer.io?

Integrating Mautic with Customer.io allows you to perform various tasks, including:

  • Add new Mautic contacts to Customer.io as people.
  • Update Customer.io person attributes from Mautic form submissions.
  • Trigger Mautic campaigns when a Customer.io event occurs.
  • Sync email activity from Customer.io to Mautic for lead scoring.
  • Create or update Customer.io segments based on Mautic tags.

How do I handle errors when using Mautic with Latenode?

Latenode provides detailed error logs and visual debugging tools. You can also use conditional logic to handle errors gracefully, improving reliability.

Are there any limitations to the Mautic and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time synchronization depends on the API rate limits of both platforms.
  • Some advanced Mautic or Customer.io features might not have direct Latenode blocks.

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