How to connect Memberstack and Google Analytics
Create a New Scenario to Connect Memberstack and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Memberstack, triggered by another scenario, or executed manually (for testing purposes). In most cases, Memberstack or Google Analytics will be your first step. To do this, click "Choose an app," find Memberstack or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Memberstack Node
Select the Memberstack node from the app selection panel on the right.

Memberstack
Configure the Memberstack
Click on the Memberstack node to configure it. You can modify the Memberstack URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Memberstack node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Memberstack and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Memberstack and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Memberstack, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Memberstack and Google Analytics integration works as expected. Depending on your setup, data should flow between Memberstack and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Memberstack and Google Analytics
Memberstack + Google Analytics + Slack: When a new member signs up in Memberstack, the flow retrieves relevant data from Google Analytics using a report, and then sends a customized welcome message to the new member via Slack.
Google Analytics + Memberstack + Google Sheets: When a new member signs up in Memberstack, trigger a Google Analytics report and then update a Google Sheets spreadsheet with the new member's information and analytics data.
Memberstack and Google Analytics integration alternatives
About Memberstack
Automate Memberstack user management with Latenode. Create workflows to onboard/offboard users based on triggers in other apps. Use webhooks to sync data, grant access, or update profiles. Connect Memberstack to CRMs, email tools, or databases for automated membership lifecycle management—all visually, without code, and at scale.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Memberstack and Google Analytics
How can I connect my Memberstack account to Google Analytics using Latenode?
To connect your Memberstack account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Memberstack and click on "Connect".
- Authenticate your Memberstack and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Memberstack member sign-ups in Google Analytics?
Yes, you can! Latenode enables you to automatically send data from Memberstack to Google Analytics, giving you real-time insights into user behavior and acquisition. Use no-code blocks or custom JavaScript.
What types of tasks can I perform by integrating Memberstack with Google Analytics?
Integrating Memberstack with Google Analytics allows you to perform various tasks, including:
- Tracking new member sign-ups and their sources.
- Analyzing user behavior based on membership level.
- Segmenting users for targeted marketing campaigns.
- Measuring the effectiveness of membership promotions.
- Personalizing user experiences based on analytics data.
HowdoesLatenodeenhancetheMemberstackGoogleAnalyticsintegration?
Latenode provides advanced logic, data transformation, and error handling capabilities not available in basic integrations, plus built-in AI and code editors.
Are there any limitations to the Memberstack and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Memberstack may not be automatically synced to Google Analytics.
- Complex custom dimensions in Google Analytics might require JavaScript knowledge.
- Data sampling may occur in Google Analytics if you exceed their data processing limits.