How to connect Microsoft SharePoint Online and Google Analytics
Create a New Scenario to Connect Microsoft SharePoint Online and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SharePoint Online, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SharePoint Online or Google Analytics will be your first step. To do this, click "Choose an app," find Microsoft SharePoint Online or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Microsoft SharePoint Online Node
Select the Microsoft SharePoint Online node from the app selection panel on the right.


Microsoft SharePoint Online

Configure the Microsoft SharePoint Online
Click on the Microsoft SharePoint Online node to configure it. You can modify the Microsoft SharePoint Online URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Microsoft SharePoint Online node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Microsoft SharePoint Online and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SharePoint Online and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Microsoft SharePoint Online, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SharePoint Online and Google Analytics integration works as expected. Depending on your setup, data should flow between Microsoft SharePoint Online and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SharePoint Online and Google Analytics
SharePoint Online + Google Analytics + Slack: Monitors document views in SharePoint. Google Analytics analyzes this data to identify content trends. Slack then sends notifications to the relevant teams about these trends.
Google Analytics + Google Sheets + SharePoint Online: Website metrics are logged from Google Analytics to Google Sheets. Weekly reports are then created within Sheets and shared on SharePoint Online for team review.
Microsoft SharePoint Online and Google Analytics integration alternatives

About Microsoft SharePoint Online
Automate SharePoint Online document management using Latenode. Trigger flows on file changes, move documents based on content, or update metadata without code. Streamline approvals and notifications with visual workflows, integrating SharePoint with other apps. Benefit from flexible logic and scalable execution.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Microsoft SharePoint Online and Google Analytics
How can I connect my Microsoft SharePoint Online account to Google Analytics using Latenode?
To connect your Microsoft SharePoint Online account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SharePoint Online and click on "Connect".
- Authenticate your Microsoft SharePoint Online and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track document downloads from SharePoint in Google Analytics?
Yes, you can! Latenode's flexible workflow engine lets you automatically send download events to Google Analytics. Get deeper insights into user engagement with your SharePoint content.
What types of tasks can I perform by integrating Microsoft SharePoint Online with Google Analytics?
Integrating Microsoft SharePoint Online with Google Analytics allows you to perform various tasks, including:
- Track the number of times a file is accessed in SharePoint.
- Monitor user engagement with specific documents.
- Analyze the geographical distribution of SharePoint users.
- Trigger personalized content recommendations.
- Generate reports on document usage.
How secure is the SharePoint Online integration on Latenode?
Latenode employs industry-standard security measures to protect your data during Microsoft SharePoint Online and Google Analytics integrations.
Are there any limitations to the Microsoft SharePoint Online and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer may be subject to API rate limits.
- Complex document structures may require custom parsing logic.
- Initial configuration requires admin access to both systems.