Mixpanel and Contacts+ Integration

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Enrich Mixpanel user profiles with detailed Contacts+ data for personalized engagement. Latenode's visual editor simplifies complex data flows, while JavaScript nodes allow custom data transformations, making hyper-targeted campaigns affordable.

Swap Apps

Mixpanel

Contacts+

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mixpanel and Contacts+

Create a New Scenario to Connect Mixpanel and Contacts+

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Contacts+ will be your first step. To do this, click "Choose an app," find Mixpanel or Contacts+, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node

Select the Mixpanel node from the app selection panel on the right.

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Mixpanel

Configure the Mixpanel

Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mixpanel

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Connect Mixpanel

Sign In

Run node once

Add the Contacts+ Node

Next, click the plus (+) icon on the Mixpanel node, select Contacts+ from the list of available apps, and choose the action you need from the list of nodes within Contacts+.

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Mixpanel

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Contacts+

Authenticate Contacts+

Now, click the Contacts+ node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Contacts+ settings. Authentication allows you to use Contacts+ through Latenode.

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Contacts+

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Connect Contacts+

Sign In

Run node once

Configure the Mixpanel and Contacts+ Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Contacts+ Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Mixpanel and Contacts+ Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Mixpanel, Contacts+, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Contacts+ integration works as expected. Depending on your setup, data should flow between Mixpanel and Contacts+ (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mixpanel and Contacts+

Mixpanel + Contacts+ + Slack: When a new user segment is identified in Mixpanel, this triggers an update to the corresponding contact details in Contacts+. Afterwards, a targeted announcement is sent via Slack to users with updated contact information.

Contacts+ + Mixpanel + Google Sheets: When a contact is updated in Contacts+, their profile is updated or created in Mixpanel. Then, user behavior data is tracked and logged in Google Sheets for later analysis.

Mixpanel and Contacts+ integration alternatives

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

About Contacts+

Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.

See how Latenode works

FAQ Mixpanel and Contacts+

How can I connect my Mixpanel account to Contacts+ using Latenode?

To connect your Mixpanel account to Contacts+ on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mixpanel and click on "Connect".
  • Authenticate your Mixpanel and Contacts+ accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I update Contacts+ when new Mixpanel events occur?

Yes, you can! Latenode enables real-time updates to Contacts+ based on Mixpanel events, keeping your contact data current and boosting personalized marketing efforts.

What types of tasks can I perform by integrating Mixpanel with Contacts+?

Integrating Mixpanel with Contacts+ allows you to perform various tasks, including:

  • Create new Contacts+ contacts from Mixpanel user profiles.
  • Update contact properties in Contacts+ based on Mixpanel events.
  • Segment Contacts+ lists using Mixpanel behavioral data.
  • Trigger personalized email campaigns based on Mixpanel activity.
  • Enrich contact data in Contacts+ with Mixpanel engagement scores.

How does Latenode handle Mixpanel's data volume?

Latenode is built to handle high data volumes from Mixpanel, ensuring reliable and scalable automation without performance bottlenecks. Leverage its advanced scaling options.

Are there any limitations to the Mixpanel and Contacts+ integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript code blocks.
  • Initial synchronization of large datasets can take time.
  • API rate limits on Mixpanel and Contacts+ still apply.

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