Mixpanel and Customer.io Integration

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Enrich Customer.io profiles with Mixpanel event data to personalize campaigns using Latenode's visual editor. Scale your automation affordably by paying only for execution time and use JavaScript for advanced logic.

Mixpanel + Customer.io integration

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Swap Apps

Mixpanel

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mixpanel and Customer.io

Create a New Scenario to Connect Mixpanel and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Customer.io will be your first step. To do this, click "Choose an app," find Mixpanel or Customer.io, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node

Select the Mixpanel node from the app selection panel on the right.

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Mixpanel

Configure the Mixpanel

Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mixpanel

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Connect Mixpanel

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Mixpanel node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Mixpanel

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Mixpanel

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the Mixpanel and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Mixpanel and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Mixpanel, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Customer.io integration works as expected. Depending on your setup, data should flow between Mixpanel and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mixpanel and Customer.io

Mixpanel + Customer.io + Slack: When a user in Mixpanel performs a key event, their profile is updated in Customer.io, and a notification is sent to a Slack channel.

Customer.io + Mixpanel + Intercom: When a user is added to a segment in Customer.io, their activity is tracked in Mixpanel. Based on that Mixpanel event, a tailored message is sent to the user in Intercom.

Mixpanel and Customer.io integration alternatives

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Mixpanel and Customer.io

How can I connect my Mixpanel account to Customer.io using Latenode?

To connect your Mixpanel account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mixpanel and click on "Connect".
  • Authenticate your Mixpanel and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized messages based on Mixpanel events?

Yes, Latenode lets you trigger Customer.io messages based on Mixpanel events. Segment users with Mixpanel and use Latenode's logic to send hyper-relevant, personalized messages— increasing engagement.

What types of tasks can I perform by integrating Mixpanel with Customer.io?

Integrating Mixpanel with Customer.io allows you to perform various tasks, including:

  • Add new Mixpanel users to Customer.io as leads or customers.
  • Update Customer.io profiles based on Mixpanel event properties.
  • Trigger Customer.io campaigns when specific Mixpanel events occur.
  • Track Customer.io email engagement in Mixpanel as custom events.
  • Enrich Mixpanel user profiles with Customer.io custom attributes.

Can I use JavaScript to transform data between Mixpanel and Customer.io?

Yes, Latenode allows you to use JavaScript code blocks to transform data, enabling complex data manipulation for richer integrations between Mixpanel and Customer.io.

Are there any limitations to the Mixpanel and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data sync may require custom implementation due to API rate limits.
  • Complex data transformations may require advanced JavaScript knowledge.
  • Real-time updates are subject to API availability and potential delays.

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