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Enrich Customer.io profiles with Mixpanel event data to personalize campaigns using Latenode's visual editor. Scale your automation affordably by paying only for execution time and use JavaScript for advanced logic.
Connect Mixpanel and Customer.io in minutes with Latenode.
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Create a New Scenario to Connect Mixpanel and Customer.io
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Customer.io will be your first step. To do this, click "Choose an app," find Mixpanel or Customer.io, and select the appropriate trigger to start the scenario.
Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.
Mixpanel
Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Mixpanel node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Mixpanel
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Mixpanel and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Customer.io
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mixpanel, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Customer.io integration works as expected. Depending on your setup, data should flow between Mixpanel and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mixpanel + Customer.io + Slack: When a user in Mixpanel performs a key event, their profile is updated in Customer.io, and a notification is sent to a Slack channel.
Customer.io + Mixpanel + Intercom: When a user is added to a segment in Customer.io, their activity is tracked in Mixpanel. Based on that Mixpanel event, a tailored message is sent to the user in Intercom.
About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Mixpanel account to Customer.io using Latenode?
To connect your Mixpanel account to Customer.io on Latenode, follow these steps:
Can I trigger personalized messages based on Mixpanel events?
Yes, Latenode lets you trigger Customer.io messages based on Mixpanel events. Segment users with Mixpanel and use Latenode's logic to send hyper-relevant, personalized messages— increasing engagement.
What types of tasks can I perform by integrating Mixpanel with Customer.io?
Integrating Mixpanel with Customer.io allows you to perform various tasks, including:
Can I use JavaScript to transform data between Mixpanel and Customer.io?
Yes, Latenode allows you to use JavaScript code blocks to transform data, enabling complex data manipulation for richer integrations between Mixpanel and Customer.io.
Are there any limitations to the Mixpanel and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: