How to connect Mixpanel and Zendesk Sell
Create a New Scenario to Connect Mixpanel and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Zendesk Sell will be your first step. To do this, click "Choose an app," find Mixpanel or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Mixpanel node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.


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Zendesk Sell

Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Mixpanel and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Mixpanel and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Zendesk Sell
Mixpanel + Zendesk Sell + Slack: When a user in Mixpanel performs a high-value event (e.g., exceeding a specific engagement score), find the corresponding lead in Zendesk Sell using their email. Then, send a notification to the sales team in Slack about this hot lead, including the lead's details.
Zendesk Sell + Mixpanel + Google Sheets: When a deal is closed in Zendesk Sell, track a 'deal closed' event in Mixpanel, including deal value and product. Then, log the deal details and Mixpanel event data in a Google Sheet for reporting and analysis.
Mixpanel and Zendesk Sell integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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See how Latenode works
FAQ Mixpanel and Zendesk Sell
How can I connect my Mixpanel account to Zendesk Sell using Latenode?
To connect your Mixpanel account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead creation based on Mixpanel events?
Yes, you can! Latenode lets you create Zendesk Sell leads from Mixpanel events, like product sign-ups. Instantly turn engaged users into sales opportunities, and use AI to enrich lead data.
What types of tasks can I perform by integrating Mixpanel with Zendesk Sell?
Integrating Mixpanel with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads based on Mixpanel user behavior.
- Update Zendesk Sell contact information from Mixpanel profile data.
- Trigger personalized email sequences in Zendesk Sell based on Mixpanel events.
- Send Mixpanel event data to Zendesk Sell as custom fields.
- Automatically qualify leads in Zendesk Sell based on Mixpanel engagement scores.
How do I handle data mapping between Mixpanel and Sell?
Latenode's visual editor simplifies data mapping. Drag-and-drop fields and use JavaScript for advanced transformations, ensuring accurate data synchronization.
Are there any limitations to the Mixpanel and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization may require custom configuration.
- Complex data transformations might need JavaScript coding.
- Rate limits of Mixpanel and Zendesk Sell APIs apply.