Nimble and Google Analytics Integration

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Nimble

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Nimble and Google Analytics

Create a New Scenario to Connect Nimble and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Nimble, triggered by another scenario, or executed manually (for testing purposes). In most cases, Nimble or Google Analytics will be your first step. To do this, click "Choose an app," find Nimble or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Nimble Node

Select the Nimble node from the app selection panel on the right.

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Nimble

Configure the Nimble

Click on the Nimble node to configure it. You can modify the Nimble URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Nimble

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Connect Nimble

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Nimble node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Nimble

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the Nimble and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Nimble and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Nimble, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Nimble and Google Analytics integration works as expected. Depending on your setup, data should flow between Nimble and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Nimble and Google Analytics

Nimble + Google Analytics + Google Sheets: When a new contact is added in Nimble, a key event is created in Google Analytics to track contact engagement. Contact details are then logged in Google Sheets for reporting purposes.

Google Analytics + Nimble + Slack: When a Google Analytics report shows high traffic, the workflow checks if the traffic source is associated with a key account in Nimble. If a matching contact is found in Nimble, a Slack message is sent to the sales team about the high traffic from that account.

Nimble and Google Analytics integration alternatives

About Nimble

Use Nimble within Latenode to enrich contact data and automate outreach. Update your CRM, personalize emails, and trigger follow-ups based on engagement—all visually. Latenode handles the workflow logic and scale, while Nimble provides targeted contact intelligence for smarter automation.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Nimble and Google Analytics

How can I connect my Nimble account to Google Analytics using Latenode?

To connect your Nimble account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Nimble and click on "Connect".
  • Authenticate your Nimble and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Nimble contact engagement in Google Analytics?

Yes, using Latenode, trigger Google Analytics events when contacts interact in Nimble. Get deeper insights by correlating CRM activity with website behavior, all without coding.

What types of tasks can I perform by integrating Nimble with Google Analytics?

Integrating Nimble with Google Analytics allows you to perform various tasks, including:

  • Automatically track new Nimble contact creation in Google Analytics.
  • Send Google Analytics events upon deal stage changes in Nimble.
  • Measure the effectiveness of Nimble campaigns using Analytics data.
  • Visualize Nimble lead conversions with Google Analytics dashboards.
  • Update Google Analytics with demographic data enriched from Nimble.

Can I use JavaScript to customize my Nimble-Google Analytics workflows?

Yes, Latenode enables custom logic via JavaScript for advanced data transformation and control within your Nimble and Google Analytics automations.

Are there any limitations to the Nimble and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Nimble data prior to integration won't be automatically synced to Google Analytics.
  • Complex, nested data structures in Nimble might require custom JavaScript parsing.
  • Google Analytics' sampling thresholds may affect accuracy for high-volume data.

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