How to connect NoCRM and Google Analytics
Create a New Scenario to Connect NoCRM and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NoCRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, NoCRM or Google Analytics will be your first step. To do this, click "Choose an app," find NoCRM or Google Analytics, and select the appropriate trigger to start the scenario.

Add the NoCRM Node
Select the NoCRM node from the app selection panel on the right.

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Add the Google Analytics Node
Next, click the plus (+) icon on the NoCRM node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the NoCRM and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NoCRM and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring NoCRM, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the NoCRM and Google Analytics integration works as expected. Depending on your setup, data should flow between NoCRM and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NoCRM and Google Analytics
NoCRM + Google Analytics + Slack: When a lead's status changes to 'Won' in NoCRM, this automation retrieves relevant Google Analytics data and posts a message to a designated Slack channel, informing the team about the successful conversion and providing insights into the customer's journey.
Google Analytics + NoCRM + Google Sheets: This automation retrieves website metrics from Google Analytics and combines them with lead data from NoCRM. The combined data is then added as a new row in a Google Sheet, providing a consolidated view for reporting and analysis.
NoCRM and Google Analytics integration alternatives
About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ NoCRM and Google Analytics
How can I connect my NoCRM account to Google Analytics using Latenode?
To connect your NoCRM account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NoCRM and click on "Connect".
- Authenticate your NoCRM and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track lead source performance using NoCRM and Google Analytics?
Yes, you can! Latenode enables sending NoCRM lead data to Google Analytics for enhanced reporting. Track ROI and optimize your marketing spend with detailed lead source insights.
What types of tasks can I perform by integrating NoCRM with Google Analytics?
Integrating NoCRM with Google Analytics allows you to perform various tasks, including:
- Track new NoCRM lead creation as Google Analytics events.
- Send NoCRM deal closure data to Google Analytics as conversions.
- Analyze the effectiveness of marketing campaigns based on deal outcomes.
- Enrich Google Analytics data with NoCRM customer information.
- Automate reporting on sales performance linked to marketing efforts.
HowdoesLatenodehelpintegrateNoCRMandGoogleAnalyticseffectively?
Latenode simplifies integration with a visual editor and advanced logic, plus no-code, JavaScript, and AI options for custom data transformations.
Are there any limitations to the NoCRM and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data transfer depends on API availability and rate limits of both platforms.
- Custom data mapping requires familiarity with NoCRM and Google Analytics data structures.
- Historical data synchronization might require additional setup and processing.