How to connect Omnisend and AI Agent
Create a New Scenario to Connect Omnisend and AI Agent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or AI Agent will be your first step. To do this, click "Choose an app," find Omnisend or AI Agent, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AI Agent Node
Next, click the plus (+) icon on the Omnisend node, select AI Agent from the list of available apps, and choose the action you need from the list of nodes within AI Agent.

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AI Agent
Authenticate AI Agent
Now, click the AI Agent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AI Agent settings. Authentication allows you to use AI Agent through Latenode.
Configure the Omnisend and AI Agent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and AI Agent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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AI Agent
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, AI Agent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and AI Agent integration works as expected. Depending on your setup, data should flow between Omnisend and AI Agent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and AI Agent
Omnisend + AI Agent + Shopify: When a new customer is created in Shopify, their information is sent to the AI Agent. The AI Agent analyzes the customer data and generates personalized product recommendations. These recommendations are then used to create a custom event in Omnisend, triggering personalized marketing campaigns.
Zendesk + AI Agent + Omnisend: When a new ticket is created in Zendesk, the AI Agent summarizes the ticket. This summary is then used to update the corresponding contact in Omnisend, enabling personalized marketing based on the customer's reported issues.
Omnisend and AI Agent integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
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See how Latenode works
FAQ Omnisend and AI Agent
How can I connect my Omnisend account to AI Agent using Latenode?
To connect your Omnisend account to AI Agent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and AI Agent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize marketing messages with AI based on customer behavior?
Yes, you can! Latenode allows you to use AI Agent to dynamically tailor Omnisend messages, boosting engagement through relevant, personalized content based on real-time customer data.
What types of tasks can I perform by integrating Omnisend with AI Agent?
Integrating Omnisend with AI Agent allows you to perform various tasks, including:
- Automatically generate email subject lines with AI for better open rates.
- Analyze customer reviews and adjust Omnisend campaigns accordingly.
- Create personalized product recommendations for email marketing campaigns.
- Use AI to segment audiences in Omnisend based on sentiment analysis.
- Automate A/B testing of email content using AI-driven insights.
How does Latenode enhance Omnisend automation capabilities?
Latenode expands Omnisend with AI, custom logic via JavaScript, and connections to other apps, creating powerful, automated workflows beyond standard features.
Are there any limitations to the Omnisend and AI Agent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and AI Agent APIs still apply.
- Complex AI models may require significant processing time.
- Custom JavaScript code requires technical expertise.