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Enrich Omnisend email campaigns with Google Analytics data, creating personalized experiences based on user behavior. Latenode’s visual editor simplifies data mapping and adds custom logic using JavaScript. Scale affordably as you pay only for execution time.
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Create a New Scenario to Connect Omnisend and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google Analytics will be your first step. To do this, click "Choose an app," find Omnisend or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.
Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Omnisend node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Omnisend
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Omnisend and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google Analytics integration works as expected. Depending on your setup, data should flow between Omnisend and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Omnisend + Google Analytics: When a new customer is created in Shopify, add them as a contact in Omnisend and create a key event in Google Analytics to track customer acquisition.
Google Analytics + Google Sheets + Omnisend: Run a report in Google Analytics to identify top-performing products, then add these product details to a Google Sheet. Finally, use this data to create targeted email campaigns in Omnisend promoting these products to specific customer segments.
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Omnisend account to Google Analytics using Latenode?
To connect your Omnisend account to Google Analytics on Latenode, follow these steps:
Can I track email campaign performance in Google Analytics?
Yes, easily! Latenode lets you automatically send Omnisend campaign data to Google Analytics, providing deeper insights without manual exports. Analyze email impact using advanced analytics.
What types of tasks can I perform by integrating Omnisend with Google Analytics?
Integrating Omnisend with Google Analytics allows you to perform various tasks, including:
How do I handle large Omnisend data volumes in Latenode workflows?
Latenode's architecture is designed for scale, efficiently processing large datasets from Omnisend to Google Analytics. Use batch processing and optimized logic for peak performance.
Are there any limitations to the Omnisend and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: