How to connect Omnisend and Google Sheets
Create a New Scenario to Connect Omnisend and Google Sheets
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google Sheets will be your first step. To do this, click "Choose an app," find Omnisend or Google Sheets, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Sheets Node
Next, click the plus (+) icon on the Omnisend node, select Google Sheets from the list of available apps, and choose the action you need from the list of nodes within Google Sheets.

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Authenticate Google Sheets
Now, click the Google Sheets node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Sheets settings. Authentication allows you to use Google Sheets through Latenode.
Configure the Omnisend and Google Sheets Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google Sheets Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Google Sheets, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google Sheets integration works as expected. Depending on your setup, data should flow between Omnisend and Google Sheets (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Google Sheets
Omnisend + Google Sheets + Shopify: When a new contact is added to Omnisend, their information is added to a Google Sheet. Then, a personalized welcome offer is created as a draft order in Shopify and sent to the new subscriber.
Google Sheets + Omnisend + Slack: When a new row is added to a Google Sheet, the contact details are used to create or update a contact in Omnisend. A notification is then sent to a Slack channel with the contact's information.
Omnisend and Google Sheets integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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See how Latenode works
FAQ Omnisend and Google Sheets
How can I connect my Omnisend account to Google Sheets using Latenode?
To connect your Omnisend account to Google Sheets on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Google Sheets accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add new Omnisend subscribers from Google Sheets data?
Yes, you can! Latenode lets you automate subscriber imports, ensuring your Omnisend list grows directly from Google Sheets data, saving time and improving data accuracy.
What types of tasks can I perform by integrating Omnisend with Google Sheets?
Integrating Omnisend with Google Sheets allows you to perform various tasks, including:
- Automatically updating Omnisend contact properties from Google Sheets.
- Triggering personalized email campaigns based on Google Sheets data changes.
- Creating new Google Sheets rows for each new Omnisend subscriber.
- Analyzing campaign performance data by exporting Omnisend reports to Google Sheets.
- Syncing product information between Google Sheets and Omnisend.
What Omnisend events trigger workflows in Latenode?
Latenode triggers workflows from new subscribers, campaign sends, and more. Customize these triggers further with JavaScript for advanced filtering.
Are there any limitations to the Omnisend and Google Sheets integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and Google Sheets APIs may affect high-volume workflows.
- Complex data transformations may require custom JavaScript code.
- Historical data migration might need batch processing outside of real-time workflows.