Omnisend and Gravity Forms Integration

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Automatically add new Gravity Forms submissions to Omnisend as contacts, creating targeted email campaigns. Latenode’s visual editor and affordable pricing make it easier to scale contact management and personalize marketing without code, saving time and resources.

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Omnisend

Gravity Forms

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and Gravity Forms

Create a New Scenario to Connect Omnisend and Gravity Forms

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Gravity Forms will be your first step. To do this, click "Choose an app," find Omnisend or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Gravity Forms Node

Next, click the plus (+) icon on the Omnisend node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.

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Authenticate Gravity Forms

Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.

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Configure the Omnisend and Gravity Forms Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Omnisend and Gravity Forms Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Omnisend, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Gravity Forms integration works as expected. Depending on your setup, data should flow between Omnisend and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and Gravity Forms

Gravity Forms + Omnisend + Google Sheets: When a new form is submitted via Gravity Forms, the contact details are added to Omnisend, and the submission data is also logged into a Google Sheets spreadsheet for analysis.

Gravity Forms + Omnisend + Slack: Upon a new form submission in Gravity Forms, the submitter is added to an Omnisend email campaign. Simultaneously, a message is sent to a designated Slack channel to notify the sales team about the new submission.

Omnisend and Gravity Forms integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About Gravity Forms

Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.

See how Latenode works

FAQ Omnisend and Gravity Forms

How can I connect my Omnisend account to Gravity Forms using Latenode?

To connect your Omnisend account to Gravity Forms on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and Gravity Forms accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Omnisend campaigns from new Gravity Forms submissions?

Yes, you can! Latenode allows real-time triggering of Omnisend campaigns based on Gravity Forms submissions. Automate customer communication and boost engagement with zero code required.

What types of tasks can I perform by integrating Omnisend with Gravity Forms?

Integrating Omnisend with Gravity Forms allows you to perform various tasks, including:

  • Adding new Gravity Forms submissions as Omnisend subscribers.
  • Triggering targeted email sequences upon form submission.
  • Updating subscriber properties in Omnisend from form data.
  • Segmenting audiences in Omnisend based on form responses.
  • Sending SMS notifications for critical form submissions.

Can I use JavaScript within my Omnisend Latenode workflows?

Yes! Latenode provides full JavaScript support, letting you manipulate data and customize your Omnisend workflows beyond the built-in features.

Are there any limitations to the Omnisend and Gravity Forms integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Gravity Forms fields might require JavaScript parsing for optimal data transfer.
  • Omnisend's API rate limits may affect high-volume form submission workflows.
  • Certain advanced Omnisend features may require custom API calls via the HTTP node.

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