How to connect Omnisend and HubSpot
Create a New Scenario to Connect Omnisend and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or HubSpot will be your first step. To do this, click "Choose an app," find Omnisend or HubSpot, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Omnisend node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Omnisend and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and HubSpot integration works as expected. Depending on your setup, data should flow between Omnisend and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and HubSpot
Shopify + Omnisend + HubSpot: When a new customer is created in Shopify, triggered by a marketing campaign in Omnisend, their information is automatically synced to HubSpot to enrich sales tracking and customer relationship management.
HubSpot + Omnisend + Slack: When a contact nurtured in HubSpot opens an email sent via Omnisend, a notification is sent to a designated Slack channel alerting sales representatives to follow up with the lead.
Omnisend and HubSpot integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Omnisend and HubSpot
How can I connect my Omnisend account to HubSpot using Latenode?
To connect your Omnisend account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails from new HubSpot form submissions?
Yes, easily. Latenode’s visual editor allows you to trigger personalized Omnisend email campaigns when a new form is submitted in HubSpot, ensuring timely and relevant communication.
What types of tasks can I perform by integrating Omnisend with HubSpot?
Integrating Omnisend with HubSpot allows you to perform various tasks, including:
- Sync new HubSpot contacts to Omnisend for email marketing.
- Update contact properties in HubSpot based on Omnisend activity.
- Trigger HubSpot workflows from Omnisend campaign events.
- Segment Omnisend contacts based on HubSpot lead scoring.
- Create deals in HubSpot from Omnisend purchase data.
How can Latenode help me automate Omnisend and HubSpot workflows?
Latenode simplifies automation with a visual interface, advanced logic, JavaScript support, and AI blocks, making workflows more powerful and customized.
Are there any limitations to the Omnisend and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data transfer volume limits depend on your Omnisend and HubSpot plans.
- Custom field mappings may require JavaScript for advanced transformations.
- Real-time sync depends on API availability and rate limits.