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Unify marketing efforts by syncing Omnisend email data to HubSpot CRM, creating targeted campaigns using Latenode's visual editor. Refine outreach with custom JavaScript logic and scale affordably based on execution time.
Connect Omnisend and HubSpot in minutes with Latenode.
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Create a New Scenario to Connect Omnisend and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or HubSpot will be your first step. To do this, click "Choose an app," find Omnisend or HubSpot, and select the appropriate trigger to start the scenario.
Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.
Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Omnisend node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
Omnisend
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Omnisend and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and HubSpot integration works as expected. Depending on your setup, data should flow between Omnisend and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Omnisend + HubSpot: When a new customer is created in Shopify, triggered by a marketing campaign in Omnisend, their information is automatically synced to HubSpot to enrich sales tracking and customer relationship management.
HubSpot + Omnisend + Slack: When a contact nurtured in HubSpot opens an email sent via Omnisend, a notification is sent to a designated Slack channel alerting sales representatives to follow up with the lead.
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Omnisend account to HubSpot using Latenode?
To connect your Omnisend account to HubSpot on Latenode, follow these steps:
Can I trigger Omnisend emails from new HubSpot form submissions?
Yes, easily. Latenode’s visual editor allows you to trigger personalized Omnisend email campaigns when a new form is submitted in HubSpot, ensuring timely and relevant communication.
What types of tasks can I perform by integrating Omnisend with HubSpot?
Integrating Omnisend with HubSpot allows you to perform various tasks, including:
How can Latenode help me automate Omnisend and HubSpot workflows?
Latenode simplifies automation with a visual interface, advanced logic, JavaScript support, and AI blocks, making workflows more powerful and customized.
Are there any limitations to the Omnisend and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: